DEVELOPMENT PROGRAM FOR ISLAMIC SCHOOLS. FUND-RAISING OR FRIEND-RAISING? NECVA OZGUR April 2006 www.meritcenter.org firstname.lastname@example.org. OUTLINE. Defining Fund-raising / Friend-raising / Development Mission of Development Program Development Committee Operating Plan
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FUND-RAISING OR FRIEND-RAISING?
asking for money because the need is so great.
Development is creating a constituency,
which supports the institution
because it deserves it.
It means developing
a membership that
Values must guide the process.
“Development draws its meaning and the essence from the ends that are served: caring, helping, healing, nurturing, guiding, uplifting, teaching, creating, preventing, advancing a cause, preserving values.
Development should never be taken
simply to raise funds; it must
serve the larger cause.”
Henry Russo-Fundraising School
long-term commitment to provide
for the health and future of an institution.
It requires a broad understanding of the school
and its mission. It needs patience, good
judgment, sensitivity, and friend-raising
to build long-term relationships.
Development is school-wide; it starts with:
The mission of the Development Program is to develop a fundraising infrastructure in order to generate a steady and increasing revenue stream so that the school can continue to accomplish its mission
of providing quality education
in an Islamic environment.
Step1: Forming the Committee
Step 2: Identifying the Need
Step 3: Provide training
Step 4: Create Promotional and Fundraising Materials—Tool Kit
Step 5: Identify and expand the Donor Base
Step 6: Identifying Fundraising Activities
Step 7: Recognizing Donors
Step 8: Establish a database
Step 9: Monitoring the Plan and Reporting
Step 10: Establish development guidelines and policies
Committee Member Selection Criteria:
Annual income = Tuition X Number of students + Other income
Annual expenses = List of all the expenses for the year
Annual fundraising amount = Annual expenses - Annual income
Annual expenses: $ 1,300,000
Annual income: $5000 X 180 = 900,000 + $100,000 = $ 1,000,000
Annual fundraising amount: $1,300,000 - $1,000,000
Annual fundraising amount: $300,000
Sample Scale of gifts chart for a $300,000 annual campaign
Number of gifts Gift size Total
1 $30,000 $30,000
2 $20,000 $40,000
7 $10,000 $70,000
10 $ 5,000 $50,000
15 $ 2,500 $37,500
20 $ 1,000 $20,000
30 $ 500 $15,000
40 $ 250 $10,000
100 $ 100 $10,000
200 $ 50 $10,000
300 $ 25 $ 7,500
The board members and development office volunteers also need to be trained in the following areas:
Tool Kit: We need to have an information packet ready.
The Tool Kit will have the following information:
The Development Plan should identify, cultivate and recognize the following donors:
The following questions will help us to build our donor base:
Fundraising events focus on both cultivating and soliciting individuals.
1. Friend-raising Events: Cultivation-Point of Entry
Any event throughout the year even if there isn’t an “ask” should be considered as friend-raising
2. Fund-raising Events: Solicitation-Ask
One or two fund-raising events annually
2 Major dinners $ 50,000 x 2 $100,000
10 Small dinners $15,000 x 10 $150,000
PTO contributions $ 20,000
Annual letter & phone campaign $ 20,000
Scrip $ 20,000
Every trustee need not be capable of making a big gift, but every trustee must be willing to donate early in the campaign, something that is generous for his/her financial ability
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