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Role of Latvian tourism development agency in promotion of active and nature tourism. Armands Slokenbergs Director , Latvian Tourism Development Agency Sigulda, 17.04.2013 . Basic principles of developing tourism products .

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role of latvian tourism development agency in promotion of active and nature tourism

RoleofLatviantourismdevelopmentagencyinpromotionofactiveandnaturetourismRoleofLatviantourismdevelopmentagencyinpromotionofactiveandnaturetourism

Armands Slokenbergs

Director,

LatvianTourismDevelopmentAgency

Sigulda, 17.04.2013.

basic principles of developing tourism products
Basic principles of developing tourism products
  • Followingan in-depth analysis of the market, draws up the marketing strategy and communication plan for each high-priority tourism market, based on:
    • Preciselydefined segments of the target market;
    • Theterritory;
    • Tourismproducts offered to the respective market segment in the given territory.
  • Agencyspecifies themes and criteria for themed products and/or campaigns;
  • Agencymarkets the product part of the promotion campaigns of the national tourism products;
nature areas of different type
Nature areas of different type
  • BaltijasSea and Riga Bay coast and the related biotopes and territories
  • Inland waters – rivers and lakes, and their banks
  • Bogs/marshes
  • Meadows
  • Wetlands
foreign travelers in latvia
ForeigntravelersinLatvia

Year 2012, staysinacommodations.

Avots: CSB, 2013

c ooperation on interactive environment
Cooperationoninteractiveenvironment
  • Associations, workshops;
  • Bannerexchange;
  • Links;
  • Supportinlocaltourismcampaigns;
  • Supportinsocialmediapages;
c ooperation with marketing
Cooperationwithmarketing
  • Representation in international exhibitions in fares;
  • Cooperation with Associations;Participation in workshops, networking, journalistsandtour operator visits;
  • Cooperation withdistribution of information andprintmaterials for tourists;
  • PresentLatviawith Agencymarketing materials
latvia travel mobile app
Latvia.travelmobileApp

iPhone 750 users

Android 2500 users

printed materials
Printedmaterials

Region (Kurzeme, Vidzeme, Zemgale, Latgale) TourismMaps

Latvia -TourismMap

BalticStates - TourismMap

RecrationforfamilieswithchildrensinLatvia – Tourismmap

NatureTourisminLatvia - Tourismmap

ProductBrochures:

Brochure "Latvia. Best enjoyed slowly"

Brochure "TOP 10 Tourism Destinations in Latvia"

Brochure "Top travel itineraries in Latvia"

Brochure "Riga, European Capital of Culture 2014«

Brochure «NatureTourismRouts»

www.tava.gov.lv/lv/tava-izdotas-publikacijas

slide13

Localtourismcampain

«DiscoverLatviaanew»

(«Atklāj Latviju no jauna!»)

13

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Follow @

www.tava.gov.lv

www.latvia.traveland

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