Tourism Advertisement and Promotion

1. Chapter Six Tourism Advertisement and Promotion

2. learning Contents Learning Objectives Section 1 Pre-Class Activities Section 2 In-class Learning Section 3 After-class Learning Section 4

3. Section 1 learning Objectives In this unit, students will learn how to make tourism advertisement and promotion.

4. Section 2 Pre-class learning Question or case Study There are lots of scenic spots in china. Try to draw up an advertisement for the world largest miniature scenic spot---- Splendid China.

5. 宜昌龙泉洞 因大禹治水曾降龙其间而得名的龙泉洞位于宜昌市西北一万米处下牢溪北岸崖腹中。位于风景秀丽的长江三峡西陵峡口，是三峡画廊中最壮观、最著名的溶洞景观。现经国内一流溶洞专家主持二期开发后，洞中万种风情景物更加新奇绝巧、壮观俊美。由塔林宫、瑶池宫、瀑布宫、万寿宫、水晶宫等五大景区组成的主体洞景，气势磅礴、气象万千，蔚为壮观。

6. 塔林宫玉笋拥峙，琼峰嶙峋，如矗天枪槊，似七级浮屠，其苍莽之势，先使人为之一振。塔林宫玉笋拥峙，琼峰嶙峋，如矗天枪槊，似七级浮屠，其苍莽之势，先使人为之一振。

7. 瑶池宫珠帘垂秀，池水晶莹，溪泉互答，交响成韵，其出尘之情，引人迷醉。

8. 水晶宫晶楼层层，珠田万顷，万宝聚集，价值连城，其华贵之派，叫人叹为观止，流连忘返。水晶宫晶楼层层，珠田万顷，万宝聚集，价值连城，其华贵之派，叫人叹为观止，流连忘返。

9. 瀑布宫里的洞内瀑布，从洞崖上气流直下的壮观景象和磅礴气势，足以使人们涉奇探幽和追美逐秀的多棱审美意趣，在震撼中得到完美的统一和满足.瀑布宫里的洞内瀑布，从洞崖上气流直下的壮观景象和磅礴气势，足以使人们涉奇探幽和追美逐秀的多棱审美意趣，在震撼中得到完美的统一和满足.

10. 万寿宫奇石突兀，峻岭峥嵘，鳞次结比，重重叠叠，其浩瀚之态，再使人为之一惊。壮观俊美的龙泉洞，内有气势恢弘的神奇内景，外有得天独厚的环境氛围。万寿宫奇石突兀，峻岭峥嵘，鳞次结比，重重叠叠，其浩瀚之态，再使人为之一惊。壮观俊美的龙泉洞，内有气势恢弘的神奇内景，外有得天独厚的环境氛围。

11. 当你从山门拾阶而上，举目东眺，那举世闻名的三游古洞与当今壮举葛洲坝构成的今古奇观，那碧如翡翠的下牢名溪等秀丽风光，均尽收眼底。龙泉洞美，美不胜收。欢迎广大游客前来观光旅游。当你从山门拾阶而上，举目东眺，那举世闻名的三游古洞与当今壮举葛洲坝构成的今古奇观，那碧如翡翠的下牢名溪等秀丽风光，均尽收眼底。龙泉洞美，美不胜收。欢迎广大游客前来观光旅游。

12. Section 3 in-Class learning Dialogue A: Henry, it's wonderful that I have ten days holiday. I want to start a trip, but I don't know where to go. B: That's a long holiday, you can relax yourself happily. Well, last month my friend Li came to Harbin for a trip. When he came back, he told me many interesting things about Harbin, such as the people there are friendly, the foods there are chip and tasted, the most important thing is that you will not spent much but can still enjoy yourself in the natural snowy days. Actually, after this talk with him, my little daughter hopes to go there at once.

13. Section 3 A: That's a good idea. I knew something about Harbin on the travelling magazine, these days I wonder if I go to Harbin or Beijing. Now I can decide where I will go to .Ok I will go to Harbin tomorrow, I wish you go there early. B: Thank you. Please show your photos to me as soon as you come back. I like to appreciate all the photos about travel. Have a good trip. Bye.A: Bye. Target Vocabulary photo n. 照片 appreciate vt. 欣赏；感谢；理解

14. Section 3 in-Class learning A passage A Brief Introduction to the Dragon Spring Cave The Dragon Spring Cave is located in the cliff of the north bank of Xialao Stream. It is near the exit of Xiling Gorge and ten kilometers from Yichang City. It is the most splendidly and famous limestone cave in the Three Gorges Area. After being reopened up by first-class limestone experts, the main scenery of the cave, which consists of the Palace of Pagoda Forest, the Palace of Goddess, the Palace of Waterfall, the Palace of Longevity and the Palace of Crystal, is more much beautiful and brilliant than before. In the Palace of Pagoda Forest, the jade bamboo shoots stand like spears. You are sure to be deeply impressed at the very sight of it. In the Palace of

15. Section 3 Goddess, the pearl curtain looks elegant and the spring water is glittering, making the palace really a charming spot. In the Palace of Longevity, row upon row of strange rocks are towering. You would be surprised at the wonderful sight. In the Palace of Crystal, crystal houses and pearls are everywhere. Thousands of treasures are gathered there. The palace is so attractive that you may even forget to return. In the Palace of Waterfall, a waterfall is running down the cliff. The scene is very magnificent and you can find great satisfaction in it. The scenery in the Dragon Spring Cave is marvelous, and the

16. Section 3 surroundings of it are truly unique. When you go upstairs from the cave gate, you can get birds’-eye view of the Sanyou Ancient Cave, the Gezhou Dam and the picturesque of Xiaolao Stream. There are so many spring scenes in the Dragon Spring Cave that you simply cann’t take them all in one time. Welcome to visit The Dragon Spring Cave. Target Vocabulary cliff n. 悬崖峭壁 limestone n. 石灰岩 longevity n. 长寿，长命 crystal n. 水晶石 bamboo shoot 竹笋 spear n. 矛，枪 glitter v. 闪烁 tower v. 高耸，超越

17. Section 3 After-Class learning Culture introduction Chinese Cuisine : Cantonese Cuisine The fresh, natural flavors of Cantonese cuisine are designed to tantalize the taste buds. Cantonese is the best-known style of Chinese cooking worldwide. Ingredients are purchased and prepared the same day and cooked just before serving, using few spicy seasonings. In many seafood restaurants, diners can choose fish from the tanks in which they are swimming. The price of the seafood is determined on a "pay by tael" basis. A tael is a Chinese unit of measurement, approximately equal to 1.2 ounces. Dried seafood such as shark's fin, abalone and conpoy, are often served. Enjoy an old Cantonese custom, dim sum, which is inextricably linked to the Chinese tradition of yum cha or "drinking tea". Dim sum ( literally "to touch the heart" ) are special Cantonese snacks chosen from steaming bamboo baskets of delectable dishes paraded past on trolleys. Hong Kong boasts the best international

18. Section 3 dim sum chefs, who prepare mouth-watering delicacies such as steamed pork spareribs, steamed buns with roast pork and har gao, shrimp dumplings with a translucent skin. There are usually three to four pieces per order, with each dish, plate or steamer basket having a different price. When getting your teacup filled, it is Chinese custom to tap your fingers on the table near your cup twice as a sign of reverence and thanks. Another style of Cantonese dining can be found at outdoor cooked-food stalls. These aromatic eating-places serve some of the best - but very simple - seafood, noodle and rice dishes - typically in an alfresco atmosphere.

19. Section 3 Target Vocabulary cuisine n. 烹饪艺术; 菜肴 cantonese adj. 广东的，广东人的 tantalize vt. 逗弄;引诱；折磨 seasoning n. 调味品, 调味料, 佐料 tael n. 两 yum cha来源于粤语 “饮茶” dim sum 点心 delectable adj. 美味的 alfresco adj. 户外的，在户外

20. Section 3 Exercises Read the following statements and decide whether the statements are true or false. ( ) 1. Last week Henry’s friend Li came to Harbin for a trip. ( ) 2. Henry decided to go to Harbin for his trip. ( ) 3. Diners can choose fish from the tanks in which they are swimming in all the seafood restaurants. ( ) 4. Outdoor cooked-food stalls are another style of Cantonese dining. ( ) 5. The Dragon Spring Cave consists of the Palace of Pagoda Forest, the Palace of Goddess, the Palace of Longevity and the Palace of Crystal.

21. Section 3 2. Translation 1. 中国以烹饪闻名世界。 2. 我非常愿意看看你去哈尔滨旅游的照片。 3. It is the most splendidly and famous limestone cave in the Three Gorges Area. 4. In the Palace of Crystal, crystal houses and pearls are everywhere. Thousands of treasures are gathered there. The palace is so attractive that you may even forget to return. 5. Cantonese is the best-known style of Chinese cooking worldwide.

22. Section 4 After-Class Activities 1. China is famous for its cuisine. Do you know any typical dishes from different parts of our country? What do you think influences the food of a particular area? What’s the typical food in your hometown? 2. Imagine there is a food fair this week in your school for the foreign friends. Each group needs to prepare one dish. 3. Imagine you work for one travel agency and are required to make an advertisement for Wuqiao Acrobatics Macrocosm.