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Exploring Social Drivers: Forces Shaping Behavior in Larger Groups

Delve into the influences that drive social behavior in larger groups, from peer pressure and consumerism to evolutionary instincts and observational learning. Discover the power of reward and punishment dynamics and cognitive processes that shape our interactions.

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Exploring Social Drivers: Forces Shaping Behavior in Larger Groups

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  1. WHAT DRIVES SOCIAL BEHAVIOUR?

  2. Apple Culture SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure

  3. Time to riot? SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure

  4. Go CONSUMERISM! Go Team Apple! SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure

  5. Cooing Baby EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.

  6. Smiling Baby EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.

  7. Hungry Baby EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.

  8. So you want to be a rock star? SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).

  9. Bieber Fever! SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).

  10. Spare a dime? SOCIAL COGNITIVE – What we pay attention to in a social situation, how we interpret it, and how we connect the current situation to related experiences in memory.

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