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LEARN DIGITAL MARKETING COURSE

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.<br>

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LEARN DIGITAL MARKETING COURSE

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  1. LEARN DIGITAL MARKETING COURSE SEO|SEM|SMO|SMM

  2. OBJECTIVE • DIGITAL MARKETING IS A TERM THAT COLLABORATIVELY DESCRIBES ALL THE ONLINE MARKETING EFFORTS A COMPANY IN TO HAVE AN EFFECTIVE ONLINE PRESENCE IT INCLUDE SOCIAL MEDIA MARKETING SEARCH ENGINE OPTIMIZATION LINK BUILDING WEBSITE DEVELOPMENT AND EVERYTHING ELSE THAT IS REQUIRED TO CONNECT WITH AN AUDIENCE ONLINE. • VIEWING UP GROWING DEMAND FOR DIGITAL MARKETING IN EVERY BUSINESS MARKETING STRATEGY. DICS INNOVATIVES INTRODUCE DIGITAL MARKETING TRAINING PROGRAM TO ITS CURRENT PORTFOLIO OF ACCOUNT/ FINANCE/ TAXATION & BANKING TRAINING. OUR AIM IS TO UPGRADE MARKETING INDIVIDUAL, ENTERPRENEURS, GRADUATES AND POST GRADUATES WITH RECENT DEVELOPMENT IN DIGITAL MARKETING & USING DIGITAL MARKETING TO DERIVE SALES. • OUR TEAM OF YOUNG EXPERIENCE PROFESSIONALS WILL SHARE THEIR EXPERIENCE & WILL GUIDE YOU TO GET BEST OUT OF DIGITAL MARKETING PLATFORM TO INCREASE BUSINESS & ACHIEVE YOUR MARKETING & SALES TARGETS.

  3. INTRODUCTION TO DIGITAL MARKETING Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.

  4. WEB CREATION USING WORD PRESS WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.

  5. SEARCH ENGINE OPTIMIZATION SEO-(ON-PAGE-OFF PAGE) On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.

  6. SEARCH ENGINE MARKETING Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

  7. SOCIAL MEDIA MARKETING/MEASUREMENT OF ROI Social media ROI is a metric showing the amount of value generated by your investments in social media. ROI is typically measured in terms of monetary value. However, in cases where the direct impact on revenue is difficult to attribute, ROI can first be quantified by non-monetary metrics.

  8. EMAIL MARKETING Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

  9. INBOUND MARKETING & LEAD GENERATION Inbound lead generation is a method of attracting customers to your brand. It's when a company puts out targeted content to appeal to its ideal customer. This content aims to push the prospect into action – starting a two-way relationship that eventually results in a sale.

  10. MOBILE WEB & SMS MARKETING Mobile marketing is a way to promote products or services through mobile devices. With this strategy, target consumers access location and time-sensitive customized content that promotes certain products, services, or ideas. After registering with SendPulse, you can start your mobile marketing.

  11. PPC-GOOGLE ADS-YAHOO-BING Bing and Yahoo PPC. Bing Ads is PPC (Pay per Click) service that proliferates advertising on both Bing and Yahoo search engines. It uses both the pay per click, and click-through rate (CTR) to evaluate how frequently an advertisement is shown.

  12. GOOGLE ANALYTICS-PERFORMANCE MEASUREMENT & REPORTING Google's Product Performance Report provides valuable insight into how customers are interacting with your products. With detailed metrics and segmentation capabilities, it can transform the way you measure product performance and make decisions across every aspect of your business.

  13. GOOGLE TAG MANAGER WORKSHOPS Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

  14. E-COMMERCE & DOT COM WEB MARKETING Electronic Commerce. E-Commerce or Electronic Commerce means buying and selling of goods, products, or services over the internet. E-commerce is also known as electronic commerce or internet commerce. These services provided online over the internet network.

  15. AMAZON SELLER CENTER OPTIMIZATION Amazon listing optimization is the process of improving your Amazon product listings to increase product views and sales. Before your target audience can become your customer, they need to find your products. Strategies such as search engine optimization (SEO) influence the Amazon ranking algorithm to favor your products and display them to your potential customers.

  16. CONTENT MARKETING Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

  17. GOOGLE ADSENSE (BLOGGING) The way AdSense works is by serving ads that are relevant to the content appearing on a specific page of your blog. For example, if your blog is about adventure travel and you've just uploaded a post about a trip to Rekyavik, AdSense might show an ad about travel insurance, Iceland or warm clothing.

  18. AFFLIATE MARKETING Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser.

  19. CONVERSION RATE OPTIMIZATION(CRO) Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.

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