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From communication to culture: managing a successful group relocation

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  1. From communication to culture: managing a successful group relocation Understanding \ Caring \ Delivering

  2. Sterling overview • Integrated relocation management • Offices in EMEA, Americas, Asia Pacific • Recent experience of group relocations • includes: • UK to Zurich • UK to Gibraltar • Germany to UK • France to UK

  3. The group relocation challenge Group relocations more complicated even for the most experienced professional… Additional challenges include: - Scale - Timing - Logistics - Culture - Cost control

  4. Common areas of concern 90 assignees surveyed over 5 relocations Asked ‘did you receive enough information?’ 5 key areas Immigration Tax Home search School search Cultural integration

  5. Results

  6. Policy amendments Standard or bespoke? Encourage uptake or reduce the numbers? What will motivate potential expatriates? Benefits and cost of living considerations

  7. Reduction of costs / admin Integral part of strategy Examples include: - Negotiating rates for temporary housing (bulk) - Home sale / tenancy support - Support for VIP assignees - Talent management - Spousal support

  8. Communications strategy Why? – Business reasons How? – Policy & procedures When? – Timescales What? – Information rooms; orientation visits; group / individual seminars

  9. Implementation Follow the leader: who moves first? Business continuity Logistics & timing

  10. Immigration Expediting mass applications Working with immigration officials Quotas and how to manage them

  11. Tax liability Challenges surrounding tax liability should not be underestimated Complex legislation Differs from country to country

  12. Home search Managing expectations & planning ahead Supply and demand Work location vs. home location

  13. School search Managing expectations & planning ahead Supply and demand Work location vs. home location

  14. Household goods Regular shipping routes Consolidated consignments Coordinating office and household effects

  15. Culture Encouraging cultural engagement The benefits of integration Work culture vs. home culture

  16. Case study Gaming company North of England to Gibraltar 85% take-up rate On time / on budget

  17. Any questions?