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Raising Money in the Bush. Westlink Seminar 25 June, 2003. WESTLINK YOUR TALKBACK TELEVISION NETWORK. Telephone number for questions 1800 678 208 To avoid feedback please turn TV volume down when speaking on the telephone. Resourcing Community Groups in Regional WA. Barry Healy

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raising money in the bush

Raising Money in the Bush

Westlink Seminar 25 June, 2003

slide2

WESTLINK

YOUR TALKBACK TELEVISION NETWORK

Telephone number for questions

1800 678 208

To avoid feedback please turn TV volume down when speaking on the telephone

slide3

Resourcing Community Groups in Regional WA

Barry Healy

Not-For-Profit Development Unit

WACOSS

slide4

Resourcing

Resourcing community groups is like planning a dinner

  • You need to step back and assess the resources you already have
  • Then think about what things you need
  • Then think about how to go and get them
slide7

Resourcing Options

  • Possible sources:
  • Grants (council, state, federal government)
  • Philanthropic grants
  • Sponsorship / donations
  • Merchandising, entrance fees
  • Fund-raising events
  • Sharing resources
slide8

Resourcing Options (cont)

  • Sponsorship / donations:
  • Demonstrate how you can benefit them
      • Prominent acknowledgement (logo)
      • Signs or banners at venues
      • Free tickets
      • Marketing rights
slide9

Resourcing Options (cont)

  • Sharing resources
      • Community Chest
      • Can you borrow resources
slide10

Continuous Improvement

  • After the project assess:
      • Was your resource plan accurate?
      • How was your timing? Did you gather resources quickly enough?
      • How successful were your sponsorship approaches?
      • How can you attract more sponsors or maintain existing ones?
slide11
Sponsorship Management and Reporting

Samantha Noall – Manager

Healthway Sponsorship Advisory Service

slide12

Sponsorship, Management and Reporting

  • Planning essential.
  • Sponsorship Implementation plan.
  • Sponsor plan – detail how to service each sponsor.
  • Ensure you deliver all benefits.
slide13

Sponsorship plans must…

  • Set sales targets
  • Define corporate and brand objectives.
  • Identify promotional extensions.
  • Accurately predict below line costs
  • Detail person hours and costs.
  • Detail review and evaluation methods
  • Contain a detailed timeline
slide14

A Guide to Writing a Plan

  • Introduction – include aims and objectives.
  • Situational analysis–event history, sponsors.
  • Objectives
  • Target audience.
  • Action List
  • Budget and human resources.
  • Evaluation.
  • Accurate budgeting.
slide15

Managing Your Sponsor

  • Sponsor servicing.
  • Adopt a “can do” attitude.
  • What does the sponsor expect?
  • Don’t oversell benefits.
  • Try and over deliver benefits.
slide16

Your Obligations to Your Sponsor

  • To deliver all benefits offered.
  • Be genuinely committed to the sponsorship.
  • Service the sponsor to the best of your ability
  • Protect your sponsors rights
  • Promote your sponsors wherever possible
  • Always acknowledge your sponsors
  • Introduce new ideas.
slide17

Your Obligations to Your Sponsor (cont)

  • Control your members
  • Advise the sponsors in advance of any potential unpleasant publicity.
slide18

Your Sponsor’s Obligations to You

  • To provide payment or contra as agreed.
  • Be genuinely committed to the sponsorship.
  • To look after your interests where possible.
  • To commit below line funds
slide19

Sponsorship Management Tips

  • Clearly define what the sponsor wants.
  • Nominate one person.
  • Seek feedback.
  • Involve your sponsor and their staff.
  • Sponsors rule – OK!
  • You want your sponsors to feel part of your organisation and an important part of your team.
slide20

Remember…

  • Coming together is the beginning,
  • Staying together is progress,
  • Working TOGETHER is SUCCESS!
slide21

Developing a Sponsorship Policy

  • If you are sourcing sponsorship you must have a sponsorship policy.

A) Set the rules for entering into sponsorships.

B) Uniform approach

C) Accountability and responsibility

D) Must apply to all departments.

slide22

Sponsorship Agreement

  • You should have a sponsorship agreement for all sponsorships.
  • Sets out all benefits offered.
  • Must be signed by both parties.
slide23

Evaluation Reports

  • You must provide your sponsors with a report.
  • Must include:
      • participation rates
      • spectator numbers
      • media exposure, feedback forms
      • newsletters and any promotional tools
      • market research results
      • objectives and results gained.
slide24

Sponsor Reports

  • Must include
      • Brief introduction
      • Thanks
      • Sponsorship package
      • Objectives and benefits
      • Appendix – including attachments
      • Future direction
slide25

Ask yourself these important questions

  • Throughout the sponsorship did you review and continue to ensure the sponsors were receiving value?
  • Are you delivering and matching the expectations of the sponsor?
  • Are you a valued business partner?
slide26

Types of Grants

  • Government
      • (Local, State, Federal)
  • Charitable trusts and foundations
      • Australian Directory of Philanthropy www.philanthropy.org.au
  • Corporate Foundations
      • eg: AMP, Sony, Westfield
slide27

Attracting grants

Organisations that are successful in attracting grants usually…

  • Prepare a yearly calendar of closing dates for all funding sources
  • Request application forms well before the closing date
  • Prepare the application well in advance
slide28

Attracting grants (cont)

  • Pay careful attention to the details required and presentation quality
  • Clearly outline the goals and objectives of the project
  • Describe why the project is needed and support this with facts and figures
  • Detail the methods used to conduct the project
slide29

Attracting grants (cont)

  • Indicate the expected outcomes of the project
  • Consult advisory officers in relevant trusts and departments where appropriate
  • Submit applications before the closing date
slide30

Grants Available

  • Dept of Sport and Recreation
    • Community Sport and Recreation Facilities Fund
    • Country Package
  • Healthway
    • www.healthway.wa.gov.au
    • Over $5,000 and Under $5,000
  • Australian Sports Foundation
    • www.asf.org.au
slide31

Where to more grants

  • www.ourcommunity.com.au
    • Easy Grants Newsletter (monthly summary of grants)
    • Raising Funds Newsletter (monthly update on fundraising ideas)
    • Membership ($85 / yr)
slide32

Where to more grants

  • www.grantsearch.com
  • www.communitywise.wa.gov.au/assistance/grdirectory.pdf

(NB: Grants Referral Directory is 118 pages long).

slide33

Resources

  • Seeking and Servicing a Sponsor (Free)
    • Department of Sport and Recreation (www.dsr.wa.gov.au)
  • Sponsorship Fundraising and Grants ($5)
    • Australian Sports Commission (www.ausport.com.au)
slide34

Resources

  • How to Find Money Fast ($30)
    • www.ourcommunity.com.au
  • How to Win a Philanthropic Grant ($30)
    • www.ourcommunity.com.au
slide35

WESTLINK

YOUR TALKBACK TELEVISION NETWORK

Telephone number for questions

1800 678 208

To avoid feedback please turn TV volume down when speaking on the telephone

slide36
For More Information

volunteers@dsr.wa.gov.au

Department of Sport and Recreation

Regional Office

www.dsr.wa.gov.au