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Engaging Individual Donors: A Strategic Approach for Fundraising Success

Learn the importance of individual donors, diversifying giving portfolios, and easy reporting requirements. Understand the process of identification, cultivation, solicitation, and stewardship. Identify circles of influence for prospect possibilities. Communicate effectively with top prospects, keeping trends in mind. Explore fundraising truisms and favorite resources for successful fundraising strategies. Take action now to raise funds efficiently and reach your goals with expert advice from Mary Beth Bunge.

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Engaging Individual Donors: A Strategic Approach for Fundraising Success

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  1. Getting Started with Individual Giving MaryBeth Bunge Development Director Alternatives Impact/FCU

  2. Who’s in the Room? • Board Members? • Staff? • Askers? • Donors? • Believers?

  3. Why Individual Donors Matter • Reliable (BELIEVERS) • Diversification of “Giving Portfolio” • Easy Reporting Requirements • Bequests!

  4. Raising Money from Individuals is a Process • Identification • Cultivation • Solicitation • Stewardship Source: Al Cantor Consulting

  5. Start with Yourself • a) Why are you involved in this organization—why do YOU care? • b)  Why is this organization important to the community? • c)  What is this organization doing NOW that is especially exciting to YOU? Source: West-Wind Consulting

  6. Who (Else) Cares? Your Circles of Influence Exercise

  7. Prospect Possibilities • Board-Current/Former • Donors/Funders-Current/Former • Customers, Members, Subscribers, Patrons • Neighbors • Staff • Vendors • Synergistic Sympathizers • Friends and Family • AND their suggested prospects, too

  8. Now What?! • Top Prospects: 1, 2, 3 rankings • Communicate as THEY wish • “Practice” AND Practice • Take A Buddy • Follow-up!

  9. Trends to Keep in Mind • White Americans  Minority Status • Women Gaining Economic Power • Youth and Their Hunger for Impact • Baby Boomers • Lesbian and Gay Donors • The Rise of the Secular Donor Source: The Chronicle of Philanthropy, August 15, 2013 SPECIAL EDITION: Tomorrow’s Donors

  10. Fundraising Truisms That are Actually True • People Give to People • Start with Your Board • 80-20 Rule… Or is it the 90-10 Rule? • Grassroots Fundraising…in its place • “Top Down, Inside Out” • To ASK, one must GIVE

  11. MB3’s Favorite Resources • Chronicle of Philanthropy • AskingMatters.com • Association of Fundraising Professionals • Reference Librarians • Funders

  12. To Do List… • Review your Prospects—PICK ONE • Who’s your BUDDY? • What’s your PLAN? • Start where you are, get where you can • Success leads to success… • Try it, you’ll like it…AND raise $$$!

  13. Thank You! Mary Beth Bunge Alternatives Impact Alternatives Federal Credit Union mbbunge@alternatives.org (607) 273-4611 www.alternativesimpact.org

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