Email Marketing. Week 5. Seeuthere.com IDM works!!!!!. “Spam”. ‘Spam’ is Unsolicited Commercial E-mail(UCE) No existing relationship of permission from recipient. If they visit the booth Customer point of view Sender point of view Not sent directly to your email address Mailed in Bulk
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Practice permission marketing
Sources : Forrester, DMA, Gartner Group
May 25 2000
“How much do you spend on email?”
Source: Forrester research (Jan 2000) Based on interviews
With email marketing managers from 22 traditional and 28 internet pure plays.
Local content Newsletter
Target AIM 1.0 users
Knowledge of customer behavior and preference
Keys to response
List 50% 30%
Offer 25% 25%
Format 15% 15%
Copy 10% 5%
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The to email address
Which name is the customer
Likely to recognize
From: Our company and or Brand
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That is right 77 million with no duplications.That is less than $1 per million names. Can you make 1 cent from each of these names?