Email Marketing presentation by kartikinfotech.com and seoshiksha.com
The use of email in marketing communications.
Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.
If used correctly, email marketing offers great benefits. They include:
The major aim of email marketing is only one, viz., to sell something – a product, a service, or simply a proposal through effectual communication. It is used to encourage buyers that they have really made the best purchase. It is also used to endorse the bright image of the firm in the society.
Email marketing is, as the name suggests, the uses are
Important: Doing email right can be a fantastic addition to your marketing mix, but do it wrong and you might be better off not doing it at all.
World over Email marketing is increasing. With response rates that range from 3-15%, marketers can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization.
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begin to use email, internet email marketing will become a standard in the marketing industry.
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