1 / 15

email marketing

Email Marketing presentation by kartikinfotech.com and seoshiksha.com

Download Presentation

email marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. Email marketing The use of email in marketing communications.

  2. Email Marketing ? Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.

  3. Email Marketing – the benefits If used correctly, email marketing offers great benefits. They include: • Quicker and cheaper than direct communication. • Targeting according to user preferences. • Immediately trackable and measurable • Niche areas of interest can be reached. • Drive more qualified traffic. • Increase leads and sales.  • Maximize brand visibility.

  4. Objectives of Email Marketing The major aim of email marketing is only one, viz., to sell something – a product, a service, or simply a proposal through effectual communication. It is used to encourage buyers that they have really made the best purchase. It is also used to endorse the bright image of the firm in the society. • Promotion of new product: It can make prospects at least aware of the entry of the new product in the market. • Brand patronage: The email marketing programme can aim at consumer alertness and attitudes. Buyers may be induced to buy or repurchase. If the trial is acceptable, consumers may stick with the brand. Therefore, email marketing tries to create and retain brand preference and brand loyalty. • Immediate buying action: Promoter may attempt to obtain immediate buying action.

  5. Use E-mail Marketing to acquire New Customers Email marketing is, as the name suggests, the uses are • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again • Sending emails designed to encourage customer loyalty and enhance the customer relationship • Placing your marketing messages or advertisements in emails sent by other people

  6. Email marketing is generally benefited for- • Consumer Businesses • Universities & Private Education • Industrial Businesses • Non-Profits organizations • Service Firms • Associations & Trade Groups Important: Doing email right can be a fantastic addition to your marketing mix, but do it wrong and you might be better off not doing it at all.

  7. Email marketing activities includes: • List Rental and Media Buying • Co-Registration • Crafting Compelling Subject Headers • Email Copywriting and Design • Developing Incentives • Response-Planning • Tracking and Campaign Evaluation • Email as a Relations Management Tool World over Email marketing is increasing. With response rates that range from 3-15%, marketers can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization.

  8. Reasons for email marketing popularity • Sending email is much cheaper than most other forms of communication • Email lets you deliver your message to the people • Email marketing has proven very successful for those who do it by right way.

  9. Email marketing • Email Marketing is not Expensive Email marketing is an affordable way to stretch a tight marketing budget.  Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. • Email Marketing is very Effective Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty. • Email Marketing Generate Immediate Response Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

  10. Email Marketing to Targeted Segment You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer. • Email Marketing is Easy Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begin to use email, internet email marketing will become a standard in the marketing industry.

  11. Facts of Email Marketing • Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how define success, One can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. • 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites. • It has the inherent advantages of being 'faster, cheaper and easier' to execute. Coupled with the potential to target more precisely than today's solo or shared mailers, there's a real win for the small business owner.

  12. Where to start? KartikInfotech - Solutions that are good! Kartik InfoTech is the sister concern of Kartik Construction(s) Pvt Ltd (India) and is an emerging Software Development & Digital Marketing Company providing full range of IT services. The company is based in NOIDA (delhi/NCR) and is established with the intention to provide all our customers with a sustainable competitive advantage by offering cost-effective business solutions. We are committed to achieve the total client satisfaction for all our services. Our wide collection of software solutions services includes software development, software enhancements, software testing, support services and consulting beside software solutions we have our digital marketing wing offering entire gamut of digital marketing services like Organic SEO, Pay per Click Management, Social Media Management, affiliate marketing and E-mail Marketing.

  13. Why KartikInfotech? • Short and Simple: We are very happy family of “by choice” “by will” and very honest designers, developers, content writers ,digital marketing experts, and other professionals, in common, we love what we do and thus we do it with hundred percent enthusiasm, and that eases us to deliver unmatched quality in all our endeavors within the deadlines, always; for sure! • Seems Interesting – Examine Yourself? Get in touch at info@kartikinfotech.com and we will help you bringing life to the project of your dreams!

  14. Why KartikInfotech? If you are a student and interested in learning and want make career in Digital Marketing then please visit our portal http://www.seoshiksha.com and Register with us. If you are a job seeker and need job in digital marketing then visit our job portal http://www.onlyseojobs.com. If you need services of digital marketing then drop a mail to us at info@kartikinfotech.com At Kartik InfoTech, we are driven by our values of accountability, integrity and excellence.

  15. KartikInfotech

More Related