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Email Marketing is more or less similar to door-to-door marketing, that helps to connect with your audience and is meant to build loyalty, trust and brand awareness.
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An effective digital marketing strategy of sending commercial messages to a group of people /clients via email. This includes sending of prospects, advertisements, requests business, solicit sales etc.
Advantages of Email Marketing • Price: This is an inexpensive way to advertise your • company and products/ services compared • to any other type of marketing. • Ease: It is also easy to setup and track this • campaign making it accessible for small • businesses.
Email Marketing Tips • Build your own list. • Building and segmenting a list, according to the buyer persona. • Use your mails to rapport with your customers. • This helps to establish and maintain a good customer relationship. • Stick to a schedule. • A disciplined schedule and sticking to it helps to create trust based relationship with clients/customers. • Treat your list well. • Treat your subscribers well and engage them on an ongoing basis.
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