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The on page seo recipe for peak inbound marketing efficiency

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The on page seo recipe for peak inbound marketing efficiency

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  1. The On-Page SEO Recipe For Peak Inbound Marketing Efficiency Every online business vies with its competitors in restructuring its website designs in order to meet the requirements of the Google ranking criteria, which are totally unpredictable. One of the most apt, effective and economic solution is ​on-page SEO​​. In short, on-page SEO techniques work on both the content and the HTML source code of web pages, as against the traditional off-page SEO that only optimizes online presence by working on external signals. Conduct a prudent SEO audit even before you plan on-page SEO ITs not rocket science to audit your website for SEO. Web crawling tools like Xenu's link crawler are free for use. Analyse your entire website in terms of individual page URLs, their descriptions and page titles. Work by organizing and prioritizing your web pages to plan an ideal architecture that is SEO friendly. Revaluating and refurbishing your website content Play with videos and infographics Also called as image SEO, it’s all about crafting your content with the right amount of text and images. When you plan to use pictures, ensure you use infographics that can be educative and interactive. Using Alt Text and descriptions for images makes site SEO operations swifter. Using videos makes your website even more interactive. Work around title tags, meta descriptions and headings Each page must have a unique and crisp title. Plan to make fullest use of the number of characters available for meta descriptions, since they are picked up by the search engine to list your pages. Meta tags must be chosen carefully that will represent all the keywords that you intend to have. Body tags like Hi, H2 and H3 headings must be carefully planned. Develop healthy internal linking Whereas external links direct traffic to your website from content placed in third party sites, internal linking is just the reverse. Traffic is generated by linking to your webpages using the content in your own website. The word of caution is that excessive internal linking is a spoiler of your search engine visibility and internal links must be developed meaningfully. Stay away from keyword cannibalization SEO marketers​​ get so carried away by the keyword mantra that same keywords get repeated for multiple pages, thus crucifying keyword mileage and density. The best way to stay safe is to ensure that each page is optimized for a specific keyword that reflects your USP. For small websites, it is desirable to maintain a flat architecture.

  2. Since on-page SEO analyses and re-structures individual web pages for boosting search engine visibility, your web site becomes a powerful marketing collateral for your business. On-page SEO does not require frequent reinvestment and its returns last longer. It drives more relevant and targeted traffic to your website.

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