Take out note sheet from the other day

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# Take out note sheet from the other day - PowerPoint PPT Presentation

Take out note sheet from the other day. Economic Impact of College Athletics. Chapter 2.2 (continued). Benefits to the Community. Good for Town Business Restaurants might have specials for Fans (ex. If the team scores a certain # of points) Bring ticket stubs from game Stadium Business

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### Economic Impact of College Athletics

Chapter 2.2 (continued)

Benefits to the Community
• Good for Town Business
• Restaurants might have specials for Fans (ex. If the team scores a certain # of points)
• Bring ticket stubs from game
• Captive audience—so they can charge higher prices
TIME OUT
• A city with a popular college team can expect these revenues for one football game.
• Ticket sales: \$3 million
• Hotel Sales: \$210,000 to \$420,000
• Stadium food sales: \$380,000
• Restaurants, shopping, transportation: \$210,000 to \$420,000
Some that you found out…
• Nebraska 81,000 * \$50 = \$4,050,000
• Notre Dame 80,975 x \$250 = \$20,243,750
• Alabama 101,821 x \$68 = \$6,923,828

• Mississippi 9,061 x 23 = \$208,403
• KU Jayhawks 16,500 x \$45 = \$742,500
• Sponsorships serve 2 purposes:
• Generating revenue for the college program
• Selling their products during the event
• TV & Radio payments add up to over \$1 million each year for major universities.
• Half-time shot—new car
Licensing
• License is the legal right to reproduce a team’s logo in exchange for payment
• University must:
• Protect the use of the athletic dept.’s name and logo.
• Have an attractive logo (some update) Example—Cornhuskers to Huskers
• In 1997—colleges & Univ. agreed to 2,000 licenses worth \$2.5 billion. (clothing, posters, video games, software, rugs, & photos)
Conference Realignment
• Conference is a group of college athletic teams within the same region.
• Big 12
• PAC 10
• Sometimes they must realign (Big 8, Big 12, now Big 10)
Amateur Sports
• Amateur athlete is someone who does NOT get paid but plays for enjoyment, challenge, or both.
• Fastest growing amateur sports:
• Ice Skating
• Soccer