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More4 Q1 2014 Update: Audience Growth and Programming Highlights

In Q1 2014, More4 achieved a 9% increase in ABC1 share compared to the previous quarter. The channel now reaches more ABC1 Adults monthly than competitors like ITV3 and Sky. With an impressive ABC1 audience profile of 47%, More4 ranks as the 6th most-watched digital channel for this demographic. More4 viewers are commercially receptive, enjoy TV ads, and are health-conscious consumers. New and returning series in Q2 include "Selling Houses with Amanda Lamb," "Car SOS," and "Cooks Question Time."

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More4 Q1 2014 Update: Audience Growth and Programming Highlights

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  1. More4 Quarterly Update Q1 2014

  2. Q1 highlights • Our Programming • Audience Insight

  3. More4 Highlights Q1 2014 is up 9% in terms of ABC1 share compared to last quarter  More4 reaches more ABC1 Adults than Dave, ITV3 ITV4, Sky 1 & Sky 2! More4 reaches more Adults daily than The Independent & The Guardian COMBINED  More4 has an impressive ABC1 profile of 47%, which is higher than ITV 2 More4 was the 6th most watched digital channel, in terms of share, for ABC1 Adults Sources: Advantegde/BARB Q1 2014, GB TGI, Q1 2014

  4. Audience Insight

  5. More4 profiles an older, upmarket audience Source: BARB/Advantedge, Q1, 2014

  6. More4 reaches more ABC1 Adults on a monthly basis than ITV3 & Sky 1 Source: BARB/Advantedge. Q1 2014, reach condition = 3 consecutive mins. ABC1 Adults.

  7. More4 reaches more adults than The Independent & The Guardian combined Average Daily Reach/AIR Average Weekly Reach Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins.GB TGI, Q2 (Jan 2013 – Dec 2013) Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins. Rajar Q4 2013

  8. Highest Rated Programmes ABC1s Source: BARB/Advantedge, Q1 2014, excludes films

  9. Highest Converting Programmes ABC1 Adults Source: BARB/Advantedge, Q1 2014, index 100+ against all adults, min TVR 0.3 (excludes films)

  10. More4 viewers are commercially receptive • More4 Viewers… • Watching TV is a More4 viewers favourite pastime (index =133) and they rely on TV to keep themselves informed (index =129) • They are commercially receptive, enjoying TV adverts as much as programmes (index = 135). They often notice products/brands in TV programmes/films (index = 125) and tend to buy products from companies who sponsor TV programmes (index = 146) • They are also healthy food lovers who always think of the calories in what they eat (index = 124) and consider their diet to be very healthy (index = 130) • More4 viewers are premium consumers, who have expensive tastes (index = 115) and are tempted to buy new brands when they see them advertised (index = 122) Source: GB TGI, Q1 2014, base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.

  11. New in Q2 2014 Returning series: Selling Houses with Amanda Lamb returns New Series: Car SOS New Series: Cooks Question Time

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