More4 Quarterly Update Q1 2014
Q1 highlights • Our Programming • Audience Insight
More4 Highlights Q1 2014 is up 9% in terms of ABC1 share compared to last quarter More4 reaches more ABC1 Adults than Dave, ITV3 ITV4, Sky 1 & Sky 2! More4 reaches more Adults daily than The Independent & The Guardian COMBINED More4 has an impressive ABC1 profile of 47%, which is higher than ITV 2 More4 was the 6th most watched digital channel, in terms of share, for ABC1 Adults Sources: Advantegde/BARB Q1 2014, GB TGI, Q1 2014
More4 profiles an older, upmarket audience Source: BARB/Advantedge, Q1, 2014
More4 reaches more ABC1 Adults on a monthly basis than ITV3 & Sky 1 Source: BARB/Advantedge. Q1 2014, reach condition = 3 consecutive mins. ABC1 Adults.
More4 reaches more adults than The Independent & The Guardian combined Average Daily Reach/AIR Average Weekly Reach Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins.GB TGI, Q2 (Jan 2013 – Dec 2013) Source: BARB/Advantedge, Q1 2014, reach condition = 3 consecutive mins. Rajar Q4 2013
Highest Rated Programmes ABC1s Source: BARB/Advantedge, Q1 2014, excludes films
Highest Converting Programmes ABC1 Adults Source: BARB/Advantedge, Q1 2014, index 100+ against all adults, min TVR 0.3 (excludes films)
More4 viewers are commercially receptive • More4 Viewers… • Watching TV is a More4 viewers favourite pastime (index =133) and they rely on TV to keep themselves informed (index =129) • They are commercially receptive, enjoying TV adverts as much as programmes (index = 135). They often notice products/brands in TV programmes/films (index = 125) and tend to buy products from companies who sponsor TV programmes (index = 146) • They are also healthy food lovers who always think of the calories in what they eat (index = 124) and consider their diet to be very healthy (index = 130) • More4 viewers are premium consumers, who have expensive tastes (index = 115) and are tempted to buy new brands when they see them advertised (index = 122) Source: GB TGI, Q1 2014, base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.
New in Q2 2014 Returning series: Selling Houses with Amanda Lamb returns New Series: Car SOS New Series: Cooks Question Time