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National Crime Prevention Council. National Food Service Security Council Conference Crime Prevention Networks August 7, 2012 National Crime Prevention Council 2001 Jefferson Davis Highway, Suite 901 Arlington, VA 22202 Phone: (202) 261-4153 Fax: (202) 296-1356 www.ncpc.org.

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slide1

National Crime Prevention Council

National Food Service Security Council Conference

Crime Prevention Networks

August 7, 2012

National Crime Prevention Council

2001 Jefferson Davis Highway, Suite 901

Arlington, VA 22202

Phone: (202) 261-4153 Fax: (202) 296-1356

www.ncpc.org

crime prevention networks
Crime Prevention Networks
  • At the end of this workshop, you will:
    • Understand the mission and work of the National Crime Prevention Council (NCPC)
    • Identify 4 strategies to partner with NCPC and our national crime prevention networks (CPCA/NCPA)
slide3

NCPC - Protecting What Matters Most

Our Mission Drives Our Work:

To be the nation’s leader in helping people keep themselves, their families, and their communities safe from crime

NCPC is a private, nonprofit organization 501(c)(3)

1980 introduction of mcgruff
1980 - Introduction of McGruff
  • McGruff preceded NCPC
  • A “crime dog” is created by a Saatchi and Saatchi executive, Jack Keil, on a napkin in a Kansas City airport (late 1970’s)
  • “Take A Bite Out Of Crime” becomes McGruff’s famous slogan in his first ad in February 1980
mcgruff is an icon
McGruff is an Icon
  • McGruff’s recognition has increased to 83% from 77% in the last five years
  • His image and message resonate deeply
    • 6 out of 10 adults said they would likely act on McGruff’s advice
  • More than 90 percent of adult Americans say McGruff is
    • Effective Relevant
    • Respected AND Trustworthy
    • Helpful Caring
  • Also, 72% think he’s cool!
1982 the birth of ncpc
1982 – The Birth of NCPC

The National Crime Prevention Council is formed to manage the National Citizens’ Crime Prevention Campaign and promote crime prevention throughout the United States

ncpc strategic goals
NCPC Strategic Goals
  • Protect children and youth
  • Partner with government and law enforcement to prevent crime
  • Promote crime prevention and personal safety basics
  • Respond to emerging crime trends
protecting children and youth
Protecting Children and Youth
  • McGruff.org
    • Nominated for a “Webby” award in 2007 for outstanding children’s site
      • Redesigned in 2011
  • McGruff Readers Series
    • A violence prevention curriculum for elementary schools
    • Lessons for grades 1-5 on managing conflict, bullying, staying safe at home, and safety on the Internet
protecting children and youth1
Protecting Children and Youth
  • New cyberbullying resources for victim service providers
  • Community Works lesson plan clusters focus on crime prevention
  • topics for youth, such as gangs, sexual assault, substance abuse,
  • underage drinking, hate crimes, and other issues for middle to high
  • school students
  • First-timers project focuses on getting crime prevention messages
  • to 18 to 24-year-old youth
  • New elementary school curriculum will tie lesson plans
  • to the recently redesigned McGruff.org and Samantha’s Choice
  • COPS grant to train and provide resources to law enforcement on
  • bullying
partnering with government and law enforcement
Partnering with Government and Law Enforcement
  • CPCA created in 1979 and NCPA created in 2007
    • Provide a dissemination network for NCPC’s product and a connection to the law enforcement and crime prevention fields
    • Establish a constituent base for NCPC, along with our McGruff network
  • NCPC has a history of working with local government, law enforcement, and community in its cities work
  • NCPC receives grants from federal agencies to support local government, law enforcement, and communities nationally in public safety
promote crime prevention and personal safety basics
Promote Crime Prevention and Personal Safety Basics
  • Federal investment in the Campaign leverages corporate and other
  • partnerships, helping NCPC reach over 100 million Americans with McGruff’s
  • prevention messages. McGruff made many appearances in 2010 and 2011 throughout
  • the country on CSC events and private events.
  • NCPC websites reached over 1.4 million Americans in 2010
  • Over 400 organization representing thousands of constituents are members of the
  • Crime Prevention Coalition of America
  • NCPA represents more than 1,600 police and crime prevention practitioners.
  • Our new national certification program has certified over 40 crime prevention
  • practioners in one year.
  • October is Crime Prevention Month – Celebrate Safe Communities Initiative
celebrate safe communities
Celebrate Safe Communities
  • CSC is crime prevention done the right way– local people working with local law enforcement to address local issues
  • It began in 2008 with the Bureau of Justice Assistance (BJA) and National Sheriffs’ Association (NSA) to promote and support crime prevention at the local level
  • In 3 years, it reached over 500,000 participants in 40 states
  • Interested participants can register at www.celebratesafecommunities.org
    • It provides free tools and resources to registered sites
    • A site can be a local law enforcement agency, a neighborhood watch group, or any local group planning a public safety event
    • This podcast tells more, www.bja.gov/publications/podcasts/podcast-noscript.html
identify and respond to emerging crime trends
Identify and Respond To Emerging Crime Trends
  • School Safety – Be Safe and Sound in Schools
  • Identity Theft Prevention Campaign
  • Senior Telemarketing Fraud Prevention Campaign
  • Cyberbullying Prevention Campaign
  • Circle of Respect
    • “Samantha’s Choice” video
    • Circle of Respect Book Club
  • Rapid Response PSAs (English and Spanish

and print and radio education tools)

  • Intellectual Property Theft campaign
national networking strategies
National Networking Strategies
  • National Crime Prevention Specialist Certification
  • An opportunity to network and apply
  • Many states, such as Florida or New York, have state programs
  • National certification helps professionalize the field
    • Two Levels
    • Level I Certification
      • 500 points required for certification
      • Completed a 24-hour basic or introductory crime prevention course
    • Level II Certification
      • 1,000 points required for certification
      • Completed a 40-hour basic or introductory crime prevention training course and an approved instructor development training course

Both require membership in the NCPA

For more information, contact Tami Wyrick at 202-261-4153 or ncpa@ncpa.org.

national networking strategies1
National Networking Strategies
  • National Crime Prevention Association
  • Provide for the development of crime prevention practitioners
  • Networking
  • Training
  • Conference opportunities
  • Benefits
  • Training at the regional and national levels
  • Ability to network across states
  • Access to publications and resources
  • Certification, discounted training, CEU credit
  • Crime prevention materials and training for campus, private security, military, and hospital security
celebrate safe communities1
Celebrate Safe Communities
  • Sponsorship
  • National Sponsor
  • Sponsor Weekly Theme - Crime Prevention Month
    • Community engagement—youth, seniors, and businesses
    • Neighborhood and Home Safety
    • Personal Safety
    • Cyber Safety
  • Local Sponsor/Organizer/Supporter
  • www.celebratesafecommunities.org
  • (An example: Applebee’s Kids Menu Program in 2005)
training
Training
    • Training and Technical Assistance
      • Crime Prevention Through Environmental Design – basic, advanced, abandoned properties and foreclosed homes, and schools
      • Gang violence prevention
      • Campus crime prevention – basic and advanced
      • Basic and advanced crime prevention
      • Fee for Service
  • How many of you get crime reports from your local law enforcement agency or are part of a business watch group?
  • How Many of You Use CPTED?
crime prevention through environmental design cpted
Crime Prevention Through Environmental Design (CPTED)
  • Natural Access Control
  • Natural Surveillance
  • Territorial Reinforcement
  • And Maintenance
  • NCPC’s CPTED training
  • is a best practice
crime prevention networks1
Crime Prevention Networks
  • A national crime prevention network provides training opportunities, resources, and networking possibilities
  • Sponsor/partner for national, state or local safety sponsorship helps create relationships and an image of caring, and also provides access to information and new possibilities (i.e., crime reports)
  • Training (joint/shared) brings internal and external benefits (customer service; reductions in theft or workplace crime and violence; no “broken windows”)
contact information
Contact Information

National Crime Prevention Council

2001 Jefferson Davis Highway

Suite 901

Arlington, VA 22202

www.ncpc.org

Marsha Hott

Director of Community Outreach

mhott@ncpc.org

202-261-4167

Next: State And Local Network