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ARTS2090 Task 2: Visualisation Project SHOPPING PATTERNS OF SYDNEY WESTFIELDS Tutor Dr Michael Richardson Group members Joki Li Michelle Ng Ong Lih Tyng
Introduction Suburbs • Bondi Junction • Liverpool • North Rocks • Sydney • Mt Druitt • Parramatta Demographics • Population Density • Average Individual Wage VS
Intended Publics • Westfield management • Marketing executives • Large influential corporations • Local government
Population Density Average Annual Salary (Individual) Annual Sales
Methodology • Three separate maps combined together: • Westfield Annual Sales - Heat Map • Suburb Population Density - Picture Map • Average Annual Salary (Individual) - Picture Map • Information gathered from: • Westfield Retail Trust Shopping Centre Operational Performance Report 2012 • Australian Bureau of Statistics - Census • QPZM Local Stats • Technology used: • Photoshop Elements (Picture Map) • Google Fusion Tables (Heat Map)
Public Identification • Sales research • Marketers and promoters • Development research
Issues Encountered • Lack of official data • Limited published research • Inconsistent relationships • Greater number of factors • Organizing visualisation • Clarity and input