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Multimedia-On-Demand ( M O D ) from Chunghwa Telecom

Multimedia-On-Demand ( M O D ) from Chunghwa Telecom. Chunghwa Telecom Project Investment Architecture Applications Benefit. Chunghwa Telecom. Chunghwa Telecom (CHT) is the largest Telecom company in Taiwan (The one and only local phone company). Customer Base:

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Multimedia-On-Demand ( M O D ) from Chunghwa Telecom

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  1. Multimedia-On-Demand (MOD) from Chunghwa Telecom

  2. Chunghwa Telecom • Project Investment • Architecture • Applications • Benefit

  3. Chunghwa Telecom • Chunghwa Telecom (CHT) is the largest Telecom company in Taiwan (The one and only local phone company). • Customer Base: • Land Phone subscribers : 13 million • Cellular phone subscribers : 8.26 million • Internet subscribers : 3 million plus (Population of Taiwan is 23 million, 5 million plus households) • Capital over 14 billion US dollars

  4. Chunghwa Telecom • CHT provides Broadband Intranet services (pay per service typed) to both business and residential customers via TV • Using Broadband Fixed IP Network with Broadband Access Technology such as ADSL, VDSL, Fiber to Building to Provide High-Quality (MPEG 2/4) On-Demand Multimedia Services

  5. Project Investment • CHT is in the process providing 100,000 households trial system in greater Taipei area and verified ADSL being adequate to provide MOD services in CHT local loops. • In 2005, CHT will set up a 600,000 subscribers commercial system to provide MOD services in the greater Taipei area.

  6. Project Investment • CHT has invested over US$80 million for field trial and network deployment • CHT has reached 3 million ADSL subscribers in January of 2004 and still increasing. (total 5 million household in Taiwan)

  7. Project Investment • Our prediction of growth for MOD subscribers would be • 100,000 subscribers in 2004 • 400,000 subscribers in 2005 • 1 million plus subscribers in 2006 • Near 2 million subscribers in 2007

  8. BroadbandIP Network Video/Voice/Data Control POTS Architecture POTS Central Exchange Single Copper Pair Local Loop Splitter Streaming ATU-R DSLAM Set Top Remote Control Multimedia Data Store Subscriber Residence

  9. Architecture • Customer premises equipment: Set-Top-Box (STB): web-based human interface to provide Internet access and video services at the same time • Broadband access technologies as ADLS, VDSL, Fiber to the Building…etc.

  10. Architecture • Networking technologies: Managed-IP solutions • Video servers: Unicast and Multicast video • Service Management System (SMS) • TV Channel Portal

  11. Applications • The applications of CHT MOD: • Personalized EPG • Broadcasting Channels • True Video on Demand • Broadcasting Near Video on Demand • Karaoke on Demand

  12. Applications • Interactive e-Learning • Walled garden Information provided such as News, Stocks, Travel…etc. • Electronic Interactive Home Shopping • TV mail • Game • TV ATM Payments

  13. Benefit • More Channel content options • Increase revenue from premium services • New adaptable to IT applications • End-to-end management

  14. Benefit • Customer consolidation and secured customer loyalty • Cross marketing at each programming • Interactive content creates new entertainment and opportunity

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