AGENDAApril 2/3, 2012 Today’s topics Campaign ad analysis Propaganda techniques from World War II Creating Campaign Ads Administrative STAMP: Timeline of Political Parties & Voting Rights Turn in: Media Log Test corrections: Must be complete by April 5 Next class: Meet in Student Activity Center Homework Complete Pie Candidate Evaluations
What is Propaganda? Information that is spread for the purpose of promoting some cause wordnetweb.princeton.edu/perl/webwn Propaganda is a form of communication aimed at influencing the attitude of a community toward some cause or position. en.wikipedia.org/wiki/Propaganda Any media text whose primary purpose is to openly persuade an audience of the validity of a particular point of view.www.medialit.org/reading_room/article565.html The systematic effort of controlling public opinion or a course of action by using selected facts, ideas or allegations.www.japanesecanadianhistory.net/glossary.htm
Propaganda Techniques from World War II
Assertion An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. The subject, ideally, should simply agree to the statement without searching for additional information or reasoning.
Bandwagon Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in.
Card Stacking It involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public
Glittering Generalities Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved.
Name Calling The use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes.
Pinpointing the Enemy This is an attempt to simplify a complex situation by presenting one specific group or person as the enemy. Although there may be other factors involved the subject is urged to simply view the situation in terms of clear-cut right and wrong.
Plain Folks The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person.
Simplification Simplification is extremely similar to pinpointing the enemy, in that it often reduces a complex situation to a clear-cut choice involving good and evil. This technique is often useful in swaying uneducated audiences.
Testimonials Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.
Transfer It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.
Campaign Ads • Lyndon Johnson for President – LINK • Novick for Senate – LINK • Bender for Senate – LINK • O’Donnell for Senate – LINK • Merkley for Senate – LINK • Rick Perry for President – LINK • Chicago Tea Party – LINK • Newt Gingrich for President – LINK • Ron Paul for President – LINK • Inhofe for Senate -- LINK
Creating Campaign Ads Today • Form campaign teams • Discuss project description & handouts • Select candidates
I’m Apple Pie and I approved this message because every American deserves a good dessert. VOTE APPLE! Image from: http://www.statesymbolsusa.org/IMAGES/Vermont/apple_pie_usda-380.jpg Apple Pie Yummy! Nutritious! All-American! Ad supplied courtesy of Geoff Stuckart Media Productions
Presidential Unit Citation, Invasion of Panama Not Just a War Hero: A Proven Record of Fighting for America Peach Pie • Paid for by the Friends Reunited for American Uniformed Defense Ad supplied courtesy of Geoff Stuckart Media Productions
VOTE! Blueberry Pie More for You! More than just a pretty face: Also high in fiber! More in line with your conservative values: Powerful antioxidants have a proven record of fighting free radicals! Image from: http://waysidetreasures-sandi.blogspot.com/2009/05/old-glory-cherry-blueberry-pie.html Ad supplied courtesy of Geoff Stuckart Media Productions
Key Lime Piethe green choice for America Vote green! Vote sustainability! Endorsed by Ralph Nader Sierra Club The Green Party of Guam League of Conservation Voters Kermit the Frog Paid for by Green is Great committee. Not authorized by any pie or any pie’s committee. Image from: http://brightestblue.wordpress.com/2009/06/04/things-i-wuv/ Ad supplied courtesy of Geoff Stuckart Media Productions
Make no mistake: Apple Pie might claim to be “All American,” but apples are not native to America. Don’t be fooled by a folksy newcomer – vote for a real American pie! Vote Pumpkin Pie! VOTE 4-A-Real American! Pumpkin Pie The REAL American Pie! Ad supplied courtesy of Geoff Stuckart Media Productions
The Peoples’ Pie You can trust a meat pie to do the peoples’ work! Not affiliated with the corrupt two-party system: Mincemeat Pie stands on its own crust! Donate today: www.meat4me.org Mincemeat Pie A cut above the rest! Ad supplied courtesy of Geoff Stuckart Media Productions
Homework Before you leave • Pick up your belongings & any trash • Straighten desks Homework • Complete Pie Candidate Evaluations Next class: Meet in Student Activity Center