Top 5 Reasons to Deploy Virtualized Microsoft Applications on EMC’s VNX Storage Platforms

1. Top 5 Reasons to Deploy Virtualized Microsoft Applications on EMC’s VNX Storage Platforms Jim Cordes Microsoft Infrastructure Architect Commercial Solutions Advisory Group EMC Corporation

2. Today’s IT Challenge—The Balancing Act : “Cost-Cutting” vs. “Responsiveness” Organizations need a flexible IT environment that supports both dimensions Business Requirements vs. Resource Reality REDUCING DELIVERING • Deliver innovation • Enable flexibility • Ease of use • Information access • Consolidation • Create economies of scale through standardization • Reduce IT costs

3. Shifting Storage Practices Virtual servers need virtualization optimized storage Homogenous Clients HeterogeneousClients Server(s) 1 2 3 Virtual Server(s) Automatic Server Optimization Storage Processor B Storage Processor A Virtual Volumes RAIDGroup 1 RAIDGroup 2 RAIDGroup 3 Storage Processor B Storage Processor A Virtual Blended Storage Pool High Perf.FLASH 15KHDDs High Cap.HDDs Automatic Data Optimization

4. Microsoft Application Challenges VIRTUALIZATION INTEGRATION PERFORMANCE MANAGEMENT STORAGE GROWTH / PROVISIONING NETWORK UTILIZATION / BACKUP WINDOWS DISASTER RECOVERY

5. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

6. Storage Admin Database Admin SharePoint Admin 86 min Remember, this traditional approach requires three administrators who may work in different departments. So there is a cross-department dependency, which would have an associated lead time. EMC Storage Integrator 20 min

7. EMC Storage Integrator (ESI) Providing Simplified Management for Windows • Storage provisioning for Windows Servers • Application-aware storage provisioning • Windows MMC based • Agent-less architecture • Supports VMAX, VNX, VNXe, CX4, and NS series (Block and file!) Easy-to-use MMC Snap-ins for the Server/Application Admin

8. Leverage Existing Management Tools Example: EMC integration with Microsoft System Center–Virtual Machine Manager (VMM)

9. Virtual Virtual Virtual Virtual Virtual Virtual How is EMC Virtualization Optimized? Full support for Hyper-V platforms Typical Storage EMC Unified Storage LimitedCapabilities Optimized for Virtual Environments SQL – SharePoint – Exchange SQL – SharePoint – Exchange • Intelligent Multipathing &Load balancing • Advanced PowerShell Cmdlet toolset • VMware and Hyper-V centric management • Automated Data Management (FAST VP) No Optimization Limited server virtualization support. Virtualization Optimized Full integration and virtualization support

10. VMware vStorage APIs for Array Integration (VAAI) • Intelligent offload of storage function to array • Accelerates VM deployment, clone, snapshot, and Storage VMotion • Included with all EMC platforms to improve the speed of common VMware tasks VAAI

11. Leverage Management Dashboards Example: Instant insight with Unisphere • Navigate all common tasks through an easy-to-use dashboard View detailed reports of how resources are being used Visually drill down to individual components Enlist community help when solving problems

12. Example: Virtualized Sharepoint Server Managing Binary Large Objects (BLOBs) • Solution Components: • Windows 2008 R2 Server with Hyper-V in a Microsoft Failover Cluster for High-Availability • EMC VNX5300 storing Sharepoint databases, index files, snapshots, Hyper-V VHDs and BLOB storage • MetaLogixStoragePointsoftware to schedule and move BLOB content as it ages to more cost effective storage. • Benefits: • Moved 92% of aged data from primary databases to higher capacity storage. • Increased useable capacity without impacting performance. • Simplified management by virtualizing Sharepoint and Metalogix servers with Microsoft Hyper-V

13. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

14. Maintain Performance in a Virtual World Older approaches are inefficient for virtualized workloads Short stroked & striped Aggregating Mechanical Drives Using a lot of spindles for IOPS results in low capacity utilization Poor utilization Disk Disk Disk Disk Disk Striped Flash Drives Flash drives are faster than mechanical disks – but expensive Better utilization… but $$$ Flash Flash Flash

15. Solution: Automatic Data Optimization Gain the benefits of Flash without the cost with FAST VP Self-optimizing storage pools FAST VP Fully Automated Storage Tiering For Virtual Pools • All data activity is constantly tracked • High activity data moved to Flash • Low activity to low cost disk • Applications now enjoy lowest response time possible for data Data 5% Flash 95% Disk Active Data Inactive Data Best Utilization Balance Performance and Capacity Storage pool

16. Save Time with FAST VP Set-it-and-forget-it performance optimization EMC Proven: “Tuning Storage for SQL OLTP” report Perform “set-it-and-forget-it” tuning for application workloads like SQL OLTP in 80% less time

17. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

18. 3-Times More Cost Effective Gain 3X more storage with VNX capacity efficiency FAST Suite File Deduplication & Compression 3X Thin Provisioning ClassicProvisioning more efficient EFFICIENCY

19. 5000 Exchange users x 1GB Mailboxes 5 TB 5000 Exchange users x 5GB Mailboxes 25 TB Dynamic Capacity Provisioning Increase storage utilization and buy as little as 1/5th the storage Traditional Storage EMC Unified Storage Full/Over-Provisioned Virtual Provisioning Instead, only allocate space when data is created, written, and pay as you grow with EMC Virtual Provisioning In a DAS world, IT shops overbuy capacity

20. Virtualized Exchange 2010 Design Guide Solution Components • Cisco UCS B200 servers hosting 32,000 Exchange 2010 mailboxes • Replication provided by native Exchange Database Availability Groups (DAG) • Virtualization of all Exchange roles using Microsoft Hyper-V • Exchange Thin Provisioning LUNS provided by EMC unified storage http://www.emc.com/collateral/hardware/white-papers/h7337-exchange-unified-cisco-hyper-v-wp.pdf

21. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

22. Any point in time All recovery points Significant point in time Significant points in time Any point in time Database checkpoint Pre-app patch Post-app patch Database checkpoint Quarterly close Any user- configurable event Granular Recovery for Microsoft Apps Daily recovery points—from tape or disk Daily backup More frequent disk-based recovery points Snapshots RecoverPoint Snapshot Daily backup 24 hours Yesterday Midnight Now

23. Protect Applications and Data Integrated operational and disaster recovery EMC RecoverPoint for Microsoft • Exchange and SQL Server integration • Dynamic synchronous and asynchronous replication • Lower bandwidth costs with integrated WAN deduplication • DVR-like recovery of replicated data to any point in time • Support federated and clustered applications with automated failover CDP: local protection CRR: remote protection CLR: concurrent local and remote protection Protect Microsoft Applications across Hyper-V or VMware Virtual Environments

24. Replica 1 Replica 2 Replica 3 Replica 4 EMC Replication Manager • Exchange • SQL Server • SharePoint • Oracle ROLES-BASED Empower end users, DBAs, report teams, analytics teams. Replication Manager discovers and automates mounting, dismounting, scheduling, and expiration of disk-based storage copies for backup and repurposing

25. Exchange Item Recovery Easy drag and drop for Exchange and Sharepoint Replica 1 Replica 2 Replica 3 Replica 4

26. VNX Data Protection:It’s All About the Apps Unified replication with the VNX Total Protection/Efficiency Pack • Local and remote data recovery with DVR-like roll-back • Restore individual or multiple virtual machines with a single click • End-to-end visibility–analyses and reporting • Define and enforce custom RPOs and SLAs across virtual infrastructure • Automated failover and failback • Integrated software suites • Proven reference architectures

27. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

28. Sharepoint Sharepoint Exchange Exchange SQL SQL Disaster Recovery Challenges Business Continuity can be Complex Application-consistency Response time Distance SAN SAN SAN Infrastructure Bandwidth DR Testing RPO? & RTO?

29. Simple Recovery with RecoverPoint/SE Directly meets your top DR challenges Reduce bandwidth and usage up to 90%with built-in dedupe! • Protect all applications one way: Standardize for simplicity • RPO Flexibility: Dynamic Synchronous and Asynchronous Replication • Recover Instantly: Point-in-time roll-back • Supports any SAN Infrastructure: Fibre Channel or iSCSI Storage • Microsoft Application Consistency: Built in VDI and VSS Integration • DR Testing: R/W in two sites! SAN SAN SAN Management Interface Built-into Unisphere

30. RecoverPoint/Cluster Enabler Stretch Your Microsoft Clusters across the world Adds Disaster Recovery to High Availability Clusters • If Site A or Server A fails, the application can be restarted manually or automatically on Site B • Integrated with Microsoft Clusters • Automatic site failover • Windows Server 2003: 2 nodes/site • Windows Server 2008: 8 nodes/site • Hyper-V: 8 child partitions • Requirements • 400 ms. max latency asynchronous • 4 ms. max latency synchronous Site A Site B File Share Witness RecoverPoint

31. Meeting Application Challenges Why now? And where do I start? IT BUDGET DILEMMA 28%Invest 72% Maintain Source: Fortune 100 customers.

32. Journey to the Private Cloud IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE Percent Virtualized 95% 85% 50% 30% 15% Development, Test, and IT-Owned applications Mission-critical applications Run IT as a Business Platinum Gold

33. Beginning the Journey…Where to Start • Analyze, assess, and plan • Find opportunities for consolidation • Ensure workloads will be a fit • Use Microsoft Assessment and Planning (MAP) toolkit • Identify hardware for virtualization using Hyper-V • Detailed assessment for server utilization and recommendations for server consolidation • VMware Capacity Planner is another valuable tool IT PRODUCTION Percent Virtualized 30% 15% Development, Test, and IT-Owned applications

34. Exchange 2010 Key Learnings • Proven mailbox server design • Use a building-block, modular approach • Predictable performance for all mailbox servers • Validated performance • Test results show that the VNX5700 storage array is an excellent platform to house 1GB, 2GB, 5GB, even 20GB Exchange 2010 mailboxes • EMC FAST Cache for Online-Mode Exchange 2010 • Can be considered when I/O is the driving factor for spindle requirements and not space • Can increase Exchange I/Os performance on VNX platform with large capacity drives (NL-SAS) • Should also be considered as a global cache on the VNX platform and shared with other applications—not just Exchange

35. Virtualizing SharePoint • Hyper-V with Failover clustering of all servers • MetaLogixStoragePoint moved 92% of aged content to cost-effective disks • Tiered data on a single SAN to service all workloads • Increased usable capacity without impacting performance

36. Infrastructure Optimized for Virtualization Seamless virtualization experience and acceleration VAAI* offload Storage administrator EMC Unisphere vCenter Serverintegration Virtual server administrator • Less net I/O • More VMs • Faster response • 10X Manage storage and VM resources in unison Control offload functions and integrated replication Manage storage and VM resources in unison Control offload functions and integrated replication * VAAI = VMware vStorage APIs for Array Integration

37. EMC VNX for Virtualized Applications • High availability for virtual environments • Five-9s (99.999 percent) availability • Ease of management • Easy to use tools with wizards for VMware and Hyper-V • Flexible • NAS, FC, FCoE, and iSCSI I/O • Tiered storage for high performance AND high capacity–Flash, SAS, and NL-SAS • Fully Automated Storage Tiering (FAST) with ability to dynamically adjust to changing performance requirements • Integrated data protection • Local and remote backup of physical and virtual servers Management Server Virtual Machines Hyper-V Host Servers Enterprise servers Enterprise network VNX5700

38. See This For Yourself Demos at Microsoft Technology Centers • Strategy Briefings • Architecture Design Sessions • Proof of Concepts • Available Demos* • Exchange, SQL, SharePoint • Performance/Scalability • Automated Storage Tiering • Replication Manager and Snapshot Backup/Restore • RecoverPoint/Cluster Enabler * Contact your EMC Rep/Partner for locations

39. For more information, we invite you to review: Window to the Private Cloud, showcasing blogs from many of EMC’s Microsoft Specialists: http://windowtotheprivatecloud.com Top 5 Reasons Why Customers Deploy Microsoft Exchange Server on EMC Unifier Storage - http://www.emc.com/collateral/software/15-min-guide/h8533-vnx-exchange-uni-stor-top-5.pdf Top 5 Reasons Why Customers Deploy Microsoft SQL Server on EMC Unifier Storage - http://www.emc.com/collateral/software/solution-overview/h7468-ms-sql-top5-so.pdf/ Thank You!