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INFORMATION ARCHITECTURE

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  1. INFORMATIONARCHITECTURE ASHIMA KALRA

  2. INDEX…. • INFORMATION ARCHITECTURE • ORGANIZING INFORMATION

  3. Information Architecture • Need of Information Architecture • Start Constructing a building without deciding its design and architecture • Problems to: • Constructor • User • Purpose for which building was constructer BACK

  4. Website without Planning • Website are the resource of information. Each website servers its purpose uniquely. • Effect of constructed a website without any planning and architecture. • Developer may have problem in organizing the information and maintenance. • User have problem in using the website and accessing the information. • Time Consuming in search. • Difficulty in browsing due to improper keywords

  5. What is Information Architecture • The Combination of organizing , labeling and navigation schemes within an information system. • The art and science(experience , intuition and creativity, willing) of structuring and classifying websites and internet to help people find and manage information

  6. Information Architecture • Data is Fact and Figure • Information is meaningful data. • Managed information is Knowledge. • Managed knowledge is the intelligence.

  7. Organizing Information It is three step process 1.Labeling Systems –How do we categorize information? 2.Navigation Systems-How do we browse information? 3. Searching System-How do we search information? BACK

  8. Advantages & Disadvantages of Information Architecture Advantages • 1.User get quick Response. • 2.User can search easily. • 3.Maintainance is easy for producer. Disadvantages • Process is time consuming.

  9. Information Architect A person who create the structure and map to information which allow other to find their personal path to knowledge

  10. Main Job of Information Architect • Clarifies the mission and vision for the site balancing the needs of sponsoring organization and needs of audience. • Determine what content and functionality the site will contain. • Specified how users will find the information in the site by defining its organization, navigation labeling and searching system. • Maps out how the site accommodate growth and change over time

  11. Who should be the Information Architecture An insider who can understand the site sponsoring organization ,its main goals, audiences and inner workings. Advantages: • Organization’s information is in safe hands. • No Extra cost , so cost effective. • Insider knows most about the organization’s processes and how to get things done within that organization.

  12. Disadvantages • Knowledge of an insider may be too specific. • Insider may lack the political base required to mobilize cooperation from others in the organization. • Insider gets diverted from his original duties.

  13. Advantages of Outsider as the Information Architecture • No biased behavior is expected from an outsider. • We will choose according to our needs as a specialist.

  14. Disadvantages of Outsider as the Information Architecture • Extra Cost • Outsider does not have minute detail of the organization so he needs information. • Passing secret information of the organization to an outsider can be dangerous.

  15. Outsider can be from various fields • Journalism • Graphic designer • Marketing • Computer Science BACK

  16. THANKYOU