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Myths about Content Marketing

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  1. 5 Myths about Content Marketing

  2. Synergy, Innovation and Creativity Content marketing continues to be one of the best forms of marketing for online companies. However, many myths surround content marketing, and if you believe these myths, they could be hurting your marketing results. www.synotive.com | connect@synotive.com | 1300 894 506

  3. Synergy, Innovation and Creativity Sifting through all the myths out there can be difficult, but it’s important to find the truth behind popular content marketing myths. Here’s a look at some of the biggest content marketing myths, as well as the real truth behind them that you need to know. www.synotive.com | connect@synotive.com | 1300 894 506

  4. Synergy, Innovation and Creativity www.synotive.com | connect@synotive.com | 1300 894 506

  5. Synergy, Innovation and Creativity MYTH #1: Longer Content is Better www.synotive.com | connect@synotive.com | 1300 894 506

  6. Synergy, Innovation and Creativity The idea that longer content is better is a big myth that many people still believe. However, the truth is that you don’t have to have long, text-heavy content to draw in plenty of visitors. www.synotive.com | connect@synotive.com | 1300 894 506

  7. Synergy, Innovation and Creativity While longer posts can help you build trust with readers and it can bring in more backlines, long does not always mean better. Quality content is more important than the length of the content, and quality images, videos & podcasts can all help you increase your rankings while bringing in more traffic. www.synotive.com | connect@synotive.com | 1300 894 506

  8. Synergy, Innovation and Creativity www.synotive.com | connect@synotive.com | 1300 894 506

  9. Synergy, Innovation and Creativity MYTH #2: Content Marketing is Cheap www.synotive.com | connect@synotive.com | 1300 894 506

  10. Synergy, Innovation and Creativity Another big content marketing myth is that content marketing is cheap. Content marketing definitely offers great value, but it’s not cheap. www.synotive.com | connect@synotive.com | 1300 894 506

  11. Synergy, Innovation and Creativity To get the most out of content marketing, you’ll need to commit resources to your marketing campaign and you’ll need an ongoing budget. While content marketing isn’t inexpensive, it is a marketing option that offers great value for the money spent. www.synotive.com | connect@synotive.com | 1300 894 506

  12. Synergy, Innovation and Creativity www.synotive.com | connect@synotive.com | 1300 894 506

  13. Synergy, Innovation and Creativity MYTH #3: Content Marketing Only Includes Blog Posts www.synotive.com | connect@synotive.com | 1300 894 506

  14. Synergy, Innovation and Creativity Some marketers have the idea that content marketing only includes blog posts, but that’s only a myth. Regularly updated blogs that offer quality content can definitely work as a great part of a content marketing strategy. However, they aren’t the only content marketing strategy. www.synotive.com | connect@synotive.com | 1300 894 506

  15. Synergy, Innovation and Creativity Many different types of content can be used as a part of your content marketing campaign, and it’s worth it to try multiple types of content to see what type of content provides you with the best results. www.synotive.com | connect@synotive.com | 1300 894 506

  16. Synergy, Innovation and Creativity Some other types of content to consider using include e-newsletters, videos, case studies, website articles, white papers, webinars, infographics, eBooks, podcasts, and photos. www.synotive.com | connect@synotive.com | 1300 894 506

  17. Synergy, Innovation and Creativity www.synotive.com | connect@synotive.com | 1300 894 506

  18. Synergy, Innovation and Creativity MYTH #4: Quantity is Better Than Quality www.synotive.com | connect@synotive.com | 1300 894 506

  19. Synergy, Innovation and Creativity While some well-known sites produce a huge amount of content regularly, this doesn’t mean that quantity is better than quality when it comes to content marketing. It’s important to begin creating quality content first, since your traffic won’t increase if you are just cranking out a huge amount of bad content. www.synotive.com | connect@synotive.com | 1300 894 506

  20. Synergy, Innovation and Creativity Start by focusing your efforts on quality content. After you perfect that process, then you can start adding quantity, but you can’t afford to slack off on the quality of your content. www.synotive.com | connect@synotive.com | 1300 894 506

  21. Synergy, Innovation and Creativity www.synotive.com | connect@synotive.com | 1300 894 506

  22. Synergy, Innovation and Creativity MYTH #5: Content Marketing Pays Off Fast www.synotive.com | connect@synotive.com | 1300 894 506

  23. Synergy, Innovation and Creativity Content marketing offers great results if it’s used correctly, but it’s a big myth that content marketing pays off fast. It can take some time to begin seeing the results from a content marketing campaign. While traditional advertising quickly shows either success or failure, content marketing offers long-term benefits. www.synotive.com | connect@synotive.com | 1300 894 506

  24. Synergy, Innovation and Creativity It takes some time to begin seeing results, but it’s very common to have older content still bring in traffic to your site, so content continues to provide results, long after you originally post it. www.synotive.com | connect@synotive.com | 1300 894 506

  25. Synergy, Innovation and Creativity You Should Also Read: • 8 Exciting Content Strategies That Will Impact Your Search Engine Presence • The Experts Guide to a Complete SEO Health Check-up for Websites • SEO Copywriting – The Do’s and Don’ts • 7 Ideas to be a Successful SEO • How to Survive Online • 9 Powerful Ecommerce Tips and Advice for Search Engine Optimisation • Top SEO Errors E-Commerce Websites Often Make • Social Media Campaign Help – Facts & Information www.synotive.com | connect@synotive.com | 1300 894 506