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Police and Media الشرطة ووسائل الإعلام. اليوم 1 Day 1. Introduction المقدمة Trainer Name. Rules. Respect one another Allow others to talk Mobile Phones Timekeeping If you want to know about something we are not covering – Ask! Engaged and interactive. Course Aims.

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  • Respect one another
  • Allow others to talk
  • Mobile Phones
  • Timekeeping
  • If you want to know about something we are not covering – Ask!
  • Engaged and interactive

Course Aims

Students will develop and practice the skills to carry out a request for information, prepare for an interview on a policing operation and engage the media to support them gain public support.


Course Objectives

  • By the end of the course you will be able to:
  • Describe the various ways in which the police and media interact
  • Set out a media plan to support an investigation or operation
  • Create core messages and supporting information for use in an interview
  • Risk assess interactions with the press
  • Prepare for an interview with the press
  • Make an appeal for information
  • Be interviewed on an issue of police procedure/practice
  • Describe the Abu Dhabi Police policy on working with the media

The Media

  • Play a major part in the relationship between the police and the public.
  • The way most people learn about the police and about policing; and
  • They are a key route to gain information and intelligence.

The Course

  • Consider 6 case studies in which they will explore:
  • Abu Dhabi Police approach to media relations.
  • A simple request for information after a road traffic accident.
  • The experience in the United Kingdom where boundaries are not maintained and how to ensure this does not happen in Abu Dhabi.
  • A more complex request for information following a series incident.
  • An interview on an issue of concern to the public.
  • Preparing a press and media strategy.
Introductions مقدمات
  • Introduce yourself to others on your table:
    • Where are you from (Department and Region)
    • What do you want to get from the course
  • عرف عن نفسك لأفراد مجموعتك :

- مكان عملك ( الإدارة و المنطقة)

- ما الذي تطمح إلى تعلمه من هذه الدورة

  • As a group choose the 3 main reasons you are on this course
  • حدد مع أفراد مجموعتك ثلاث أسباب رئيسية شجعتك على المشاركة بهذه الدورة
  • One person to present back on the members of your table and what you want to get form the course.
  • أن يقوم شخص واحد بتقديم أعضاء المجموعة و ما يرغبون بتعلمه خلال الدورة
learning style
Learning Styleالأسلوب التعلمي

Workbookكراس المتدرب

To support learning the workbook is your record of the course and is for you to make notes and record exercises for later reference.

It covers:

الكتاب العملي عبارة عن سجل يدعم ما تعلمته أثناء الدورة ولكتابة الملاحظات وكمرجع للمستقبل ويتناول :

  • Personal Learning Objectives
  • Daily Learning Logs
  • Engagement plan
  • Action Plan
  • الأهداف التعلمية الشخصية
  • سجل التعلم اليومي
  • خطة المشاركة
  • خطة العمل
introductions and expectations
Introductions and Expectationsمقدمات وتوقعات

Personal Learning Objectives:أهداف التعلم الشخصية

  • I am here because:أنا في هذه الدورة لأجل
  • I need to gain the following skills and information:

أحتاج لإكتساب المهارات والمعلومات التالية :

  • My learning objectives are:أهدافي التعلمية هي :

“The media is one of the most important and influential tools we have to ensure that our whole community is aware of the part we all must play in achieving our aims. In an open and modern society such as in the UAE, it is an even more effective means of conveying a positive message”

dealings with the media
Dealings with the Media

Group Work

In your groups discuss occasions that you have had to deal with the media, encountered them in something you dealt with or aware of something involving the media:

  • What was the situation
  • What were the good points regarding the Media?
  • What were the bad points regarding the Media?
abu dhabi police and media relations
Case Study 1

دراسة حالة1

شرطة أبوظبي و العلاقات الإعلاميةAbu Dhabi Police and Media relations

Media Goal

To actively contribute to enhancing public security awareness and reducing crime rates through an effective media messaging


Media policy

To attain our goals we follow a media and promotional policy that gains our community’s trust and identifies and tackles areas of mutual concern through targeted channels.

This ensures we engage with all sectors of the community to guarantee our messaging is accepted and welcomed.

To achieve this we give examples of key campaigns and methods below:


Media policy

Keeping up to date with the younger generation and an understanding of their interests and hobbies with attractive and modern promotional and media methods.

For example the launch of ‘Falcon Bike’ which, bearing the Abu Dhabi Police logo, has been a major attraction at a number of major events and allowed us to engage with a key sector of the community.


Media policy

Participation and engagement in high profile local and international events, creating an innovative, interactive and entertaining environment for the public to clearly disseminate our awareness messages.

The launch of the F999 ahead of the Abu Dhabi Formula One Grand Prix had a huge local and international impact across traditional and new media.

It allowed us to convey the road safety message.


Media policy

Releasing awareness messages in an indirect but entertaining way.

For example, out TV campaign to coincide with the FIFA Club World Cup. “Abu Dhabi Police… One Team… One Goal… Your Safety” Used a football theme to reflect the occasion and delivered a message to the public that we work as an integral part of these events to ensure the safety of our society.

press and police
Press and Policeالصحافة و الشرطة

What do the Police and Press gain in publishing details of incidents, details of crime, positive messages and promotional campaigns?

press and police1
Press and Policeالصحافة و الشرطة



Good Stories

Public Interest

Make money

Hold state to account

Question approaches


القصص الجيدة

المصلحة العامة

جمع المال

مساءلة الدولة

مناهج السؤال

  • Witness Appeals
  • Crime Prevention Messages
  • Public safety Messages
  • Managing large events
  • Major incidents
  • Explain actions/decisions


  • مناشدة الشهود
  • رسائل منع الجريمة
  • رسائل الأمن العام
  • إدارة الأحداث الكبيرة
  • الحوداث الرئيسية
  • شرح الإجراءات / القرارات

Press and Policeالصحافة و الشرطة

When it goes well

When it goes wrong

Undermines Police

Increases tensions

Destroys confidence

Sells papers/press

عندما تسيرالأمور بشكل خاطئ

تضعف الشرطة

تزيد حدة التوتر

تدمر الثقة

ترويج الصحافة

  • Assists catch offenders
  • Reduces Crime
  • Builds confidence
  • Sells papers/press

عندما تسيرالأمور بشكل جيد

  • تساعد في إلقاء القبض على المتهمين
  • الحد من الجرائم
  • بناء الثقة
  • ترويج الصحافة
abu dhabi police and media relations1
شرطة أبوظبي و العلاقات الإعلامية Abu Dhabi police and Media Relations
  • ما هي العناصر الأساسية لسياسة الإعلام و الصحافة في إمارة أبوظبي؟
  • ماذا نقصد بالمصطلح ”الإعلام“؟
  • من الذي يمكنك تعريفه بأنه "الصحافة"؟
  • What are the key elements of Abu Dhabi Police press/media policy
  • What do you mean by the term ‘the media’?
  • Who would you define as being ‘the press’?
media communication tools used to store and deliver information or data
Media (communication), tools used to store and deliver information or data:

الإعلام (الإتصال) ، أدوات تستخدم لتخزين و تقديم المعلومات أو البيانات:

  • وسائل الإعلام الإعلانية، وسائل الإعلام المختلفة ،المحتوى ، الشراء والتنسيب للإعلان.
  • Advertising media, various media, content, buying and placement for advertising
  • وسائل البث الإعلامي، الإتصالات التي يتم تسليمها عبر شبكات الإتصال الإلكترونية بالجماهير
  • Broadcast media, communications delivered over mass electronic communication networks

وسائل الإعلام الرقمية، وسائل الإعلام الإلكترونية المستخدمة لتخزين ونقل وتلقي المعلومات الرقمية

  • Digital media, electronic media used to store, transmit, and receive digitized information
  • وسائل الإعلام الإخبارية ، وسائل الإعلام التي تركز على التواصل بالإخبار.
  • News media, mass media focused on communicating news
  • وسائل الإعلام المطبوعة، الإتصالات المقدمة عبر الورق أوالإستبيانات
  • Print media, communications delivered via paper or canvas
  • وسائل الإعلام المنشورة ، أي وسيلة إعلام متاحة للجمهور
  • Published media, any media made available to the public
  • وسائل الإعلام الإجتماعية ، وسائل الإعلام التي يتم نشرها من خلال التفاعل الإجتماعي
  • Social media, media disseminated through social interaction
the cambridge english dictionary defines the press as
تعريف ”الصحافة“ حسب قاموس كامبريدج الانجليزي The Cambridge English Dictionary defines ‘The Press’ as
  • الصحف والمجلات، وتلك الأجزاء التلفزيونية والإذاعية التي تبث الأخبار، أو الصحفيين والمصورين الذين يعملون لديهم
  • newspapers and magazines, and those parts of television and radio which broadcast news, or reporters and photographers who work for them
    • الحادثة التي تم الإبلاغ عنها في الصحافة
    • The incident has been widely reported in the press.
    • الصحافة المحلية / الوطنية
    • the local/national press
    • دعت الجمعية الخيرية الصحافة (= الصحفيين والمصورين) إلى حضور عرض من خطتها المستقبلية .
    • The charity invited the press (= reporters and photographers) to a presentation of its plans for the future.
    • يجب المحافظة على حرية الصحافة (= حق الصحف في نشر الأخبار والآراء من دون سيطرة الحكومة).
    • The freedom of the press (= the right of newspapers to publish news and opinions without being controlled by the government) must be upheld.
reporting on the course

تقييم الدورة

Reporting on the Course

Course presentation for Thursday




Write a news report on what you have learnt from this week.

Consider your staff as being the public for this point of view and the Abu Dhabi Police media streams as being the way you will pass your message.

إكتب تقرير إخباري عن ما تعلمته خلال هذا الإسبوع.

إعتبر موظفيك هم الناس و الإعلام الأمني لشرطة أبو ظبي هو الطريقة التي ستوصل بها رسالتك لهؤلاء الناس.

reporting on the course1

تقييم الدورة

Reporting on the Course

Analysis Phase

  • What would be of interest to:
  • Police -- Media -- Public

Planning Phase

  • How would you describe what you have done
    • What are your key messages
    • What is your call to action


  • What media would you use?
  • Who would present?

مرحلة التحليل

  • ما هي الأشياء التي قد تهم:
  • الشرطة – الإعلام - الناس

مرحلة التخطيط

  • كيف تصف ما عملته
    • ما هي رسائلك الرئيسية
    • ما هي الإجراءات التي ستقوم بإتخاذها


  • ما هي وسائل الإعلام التي ستستخدمها؟
  • من سيقوم بالعرض التقديمي؟
1 review day 1
مراجعة اليوم 1Review Day 1
  • اليوم 1
  • توقعات الدورة
  • دراسة حالة – الشرطة و العلاقات الإعلامية
  • اليوم 2
  • دراسة حالة - طلب معلومات بعد وقوع حادثة
  • مراجعة أخبار الصباح
  • Day 1
    • Course Expectations
    • Case Study – Police and Media Relations
  • Day 2
    • Case Study – Requesting information after an incident
    • Review the morning news