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Digital Marketing Plan 10/30/2018
AGENDA ABOUT US MARKET RESEARCH OUR SOLUTION INVESTMENT & PROJECTIONS
OUR STORY 700+ Websites $12M Marketing in 2016 Top 2% Performance Fastest Growing Companies
SEARCH DEMAND Short Tail – General Searches Kitchen cabinets Volume Medium Tail – More Specific Searches stock ivory kitchen cabinets Long Tail – Very Specific Searches How long does it take to replace custom kitchen cabinets # Keywords
SEO COMPETITOR ANALYSIS On-Site # Pages Off-Site # Links Competitor https://www.kitchenmagic.com/ https://www.albakitchenandbath.com/ http://kitchencabsdirect.com/ https://cabinetsdirectusa.com/ http://woodcabinetoutlet.com/ http://www.daisykitchencabinets.com/ https://goldensourcekitchen.com/ 299 297 297 245 14 11 175 3400 1700 683 384 1600 161 3 Reference: # Links: Majestic; # Pages: Google Indexed
OUR SERVICES FOR YOU Search Engine Optimization Pay Per Click Marketing
SEO = [Onsite Pages x Offsite Links] – Technical Errors
[Onsite Pages x Offsite Links] – Technical Errors Content Strategy
[Onsite Pages x Offsite Links] – Technical Errors Niche Directories Business Citations
[Onsite Pages x Offsite Links] – Technical Errors Press Releases Coupons
GOOGLE ADWORDS What is Google AdWords? - Google's advertising system - Advertisers bid on certain keywords to appear in Google's paid search results What is involved? –Keyword Research –Ad Creation –Landing Page Development –Bid Management –A/B Testing Why start? ✓Precisely target customers ✓Scalable and predictable Clients trust SmartSites with over $5 million per year in AdWords spending
INVESTMENT & PROJECTIONS PROPOSED SOLUTIONS, PROJECTIONS
PROPOSED SOLUTIONS Scope Keyword Research and Strategy Solution A Solution B Solution C Included Included Included Technical SEO Audit -- Included Included Web Development -- 15 hours 30 hours SEO -- 40 hours/month 60 hours/month Greater of $500/month or 15% of spend 15% of Adwords budget 15% of Adwords budget Google Adwords Reporting & Leads Tracking Included Included Included Greater of $500/month or 15% of spend Total $2,000/month $3,000/month
SEO Next Steps Fix Write Onsite Pages Build Offsite Links Strategy & Planning Technical Errors ONE TIME ONGOING MONTHLY
WHY SMARTSITES? COMPLETE SOLUTION STELLAR REPUTATION PROVEN RESULTS