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Lexar Elite Influencer Program: Increasing Photography Impact

Discover how Lexar Media's Elite Photographer Influencer Program has successfully elevated the presence of professional photographers and Lexar products through social media, traditional media, and brand ambassador initiatives. Learn how Matter helped create thought leaders and engaged customers, resulting in increased brand awareness and customer engagement.

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Lexar Elite Influencer Program: Increasing Photography Impact

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  1. Our impact: Lexar MediaLexar Elite Photographer influencer program • Since 2006, Lexar Media has sponsored a select group of well-known, influential professional photographers, called Lexar Elite Photographers (LEPs), and turned to Matter to help elevate the program in traditional and social media programs • Matter worked with this elite group to create Lexar brand ambassadors to inspire photographers using Lexar products, and educate potential customers through the Lexar Digital Photography website and social media • Cultivated relationships with the LEPs, created media-ready tools, and proactively offered LEPs as experts for traditional media opportunities • Tapped into LEPs’ experiences for weekly engagement on Twitter and Facebook • Successfully positioned LEPs as thought leaders to aspiring digital photographers • Developed dozens of informative articles for Lexar Digital Photography website • Secured coverage of LEPs in top-tier consumer, trade and photo publications • Dramatically increased customer engagement on Twitter and Facebook using original LEP content Situation Solution Solution Success Success

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