Using the Web for Business Assignment

1. Using the Web for BusinessAssignment An Evaluation On The Straits Times Group D Presents BABMPT 7 Group D : Sarah SujathaSuppramaniam (1135861) Jenny Ho VuiSyn (1035545) Leong Shin Fen (1135969)

2. Website: www.straitstimes.com

3. About: The Straits Times • English language national flagship newspaper in Singapore • Established on 15 July 1945 • Consisted of coverage from world news, East Asian news, Southeast Asia news, home news, sports news and many more • Launched as online media on 1 January 1994 • Highest readership of about 1.35 million readers.

4. Website Evaluation Methodology • Using Research-Based Web Design & Usability Guidelines(Koyani, Bailey and Nall, 2004) • Number of guidelines used: 13 • Levels of “Relative Importance” reviewed: 5, 4, 3, 2, 1

5. Business Model There are nine business models on the web. They are categorized as follows:

6. Types Of Business Models In Straits Times

7. Types Of Business Models In Straits Times Advertising Model Subscription Model Top 30 Singapore Websites Top 30 Worldwide Websites

8. Website Benefits

9. Website Benefits : Provide Useful Content • A good web design creates customer loyalty • Importance of efficiency and effectiveness • Precise and comprehensible • Illustration by icons • Concise words • Avoid lengthy context

10. The Straits Times: How ItProvide Useful Content

11. The Straits Times: How ItProvide Useful Content • News broadcast • Concise words with pictures • Synopsis of news

12. The Business Times: Did It Provide Useful Content

13. The Business Times: Did It Provide Useful Content • Lesser Picture and more words • News are broadcasted in a concise way • Accurate Information is presented

14. Website Benefits : Length of Webpage Horizontal Scrolling • Significance in length of webpage • Presentation in one page • Scrolling is complex • Advantage and Disadvantage in a long web information • Advantage in short and concise information • Importance of horizontal scrolling

15. The Straits Times and Channelnews Asia: Feature of Horizontal Scrolling

16. The Straits Times and Channelnews Asia: Feature of Horizontal Scrolling • Supports horizontal scrolling • View the full content

17. Website Limitations Avoid Cluttered Displays Colour Classification on Conveying Information Design Forms for Users Using Assistive Technologies

18. Avoid Cluttered Displays • Produce some destructive effects varying from reduced user performance to decreased visual attraction • Ignore some sections in their perceptual ground when confronted with a cluttered display • Disadvantageous to deliver message • Avoids “seeing through” the front layer

19. The Business Times The Straits Times

20. Colour Classification on Conveying Information • Principle presentations, which can be practiced effectively • To attract attention, illustrate similarities and differences, discrete fields • Also affects readers’ perception of space and depth

21. The Straits Times

22. Design Forms for Users Using Assistive Technologies • Visual impairment: limited vision, color blindness, and blindness • Only can utilize a web site if it is designed to be fitting with the different assistive technologies • Can implement screen readers device in order to ensure the accessibility of users with visual impairmen

23. Website Architecture • Types of Navigation of Site Structure • Inform Users of Long Download Time • Distinguish Required and Optional Data entry Fields

24. Types of Navigation of Site Structure • Hierarchical Structure

25. Inform Users of Long Download Time • do not want to wait for a seemingly endless page to load

26. Distinguish Required and Optional Data entry Fields The Straits Times

27. Use and Usablity • Links for Webpage • Reduce the user’s workload • Ensure Usable Search Result

28. Use and Usablity

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34. Thank you