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Business case assignment

October 2009 Sylvia Roberts. Business case assignment. Case selection. Choose a sector of the cultural industry Choose a company from within that sector Profit or not-for-profit Private or public Based in any country Independent or subsidiary. Profile.

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Business case assignment

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  1. October 2009 Sylvia Roberts Business case assignment

  2. Case selection • Choose a sector of the cultural industry • Choose a company from within that sector • Profit or not-for-profit • Private or public • Based in any country • Independent or subsidiary

  3. Profile • History, structure & size of company • Services provided • Revenues from each • Competitors • Market share

  4. Profile (cont’d) • Services & contents provided • Brand identity and positioning • Level of recognition • Success measures • Competitive business assessment • SWOT analysis

  5. Profile (cont’d) • Services & contents provided • Brand identity and positioning • Level of recognition • Success measures • Competitive business assessment • SWOT analysis • Strengths • Weaknesses • Opportunities • Threats

  6. Viability of research objects • Cineplex Odeon versus VanCity Theatre? • Mint records versus Universal Music Group? • Stratford Shakespeare Festival versus Edinburgh Fringe Festival ?

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