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Survey Research

Survey Research. Survey vs Interview Steps to write a survey. Survey vs Interview. Profile of concerns, attitudes, beliefs, needs, preferences, etc. Representation of a large group. Survey. Interview. Expert opinion Indepth Comprehensive One on one. Steps to a Successful Survey.

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Survey Research

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  1. Survey Research Survey vs Interview Steps to write a survey

  2. Survey vs Interview • Profile of concerns, attitudes, beliefs, needs, preferences, etc. • Representation of a large group Survey Interview • Expert opinion • Indepth • Comprehensive • One on one

  3. Steps to a Successful Survey • Define your purpose • Define your population • Define your method • Design questionnaire • Conduct survey • Analyze data FOR MORE INFO... www.statpac.com/surveys

  4. Define Your Purpose • How do you intend to use the information? • What exactly are you measuring? • Express goal in a few clear concise sentences Well defined purpose assures good design

  5. Define Your Population • Who is the exact population? • Students, computer users, bike riders, etc. • How will you select your population? • Number of people (40) • Census vs random, convenience sampling

  6. Define Your Method • Type of data • Opinions, ideas, facts, figures • Type of survey • Phone, email, in-person, web • Method to • Collect, record, analyze and report

  7. Design Your Questionnaire • Short and meaningful title • Clear, concise instructions • If no cover letter, include goal • Group items in logical coherent sections • Begin with non-threatening, interesting items • Use simple and direct language

  8. Design: Questions • Open ended questions • Response in word, phrase, sentence, essay • Uncover attitudes, but hard to gather data • Closed ended questions • Limited number of predetermined choices • Easier to gather data

  9. Design: Questions • Avoid biased questions • Do you think it’s morally wrong to kill babies through abortion?— • Do you support or oppose providing women the option of aborting a pregnancy during the first twenty weeks? • Kill = emotionally loaded / judgmental word • Built-in judgments manipulate people's responses

  10. Design: Questions • Avoid vague questions • Do you support or oppose the university’s alcohol policy? • What is the policy? • How do you feel about abortion? • Do you favor weapons for campus police? YES - NO

  11. Design: Questions • Do you favor (check all that apply): • Having campus police carry mace and a club? • Having campus police carry nonlethal "stun guns"? • Having campus police store handguns in their cruisers? • Having campus police carry small-caliber handguns? • Having campus police carry large-caliber handguns? • Having campus police carry no weapons? • Don't know

  12. Design: Questions • Guidelines – text page 159 • Qualities of a Good Question: http://www.statpac.com/surveys/question-qualities.htm • http://writing.colostate.edu/references/research/survey/index.cfm

  13. Conduct Survey • Larger the sample more valid the survey • Allow enough time • Keep careful records

  14. Analyze / Report Data • Graphically represent your data • Bar graphs, pie charts • Tables • Reference data in text, e.g. Figure 1… • Put details of data in appendix

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