YOU SUCK AT CORPORATE POWERPOINT A RESPONSE TO JESSE DEE* *TIPS THAT DON’T WORK IN CORPORATE PRESENTATIONS
Jesse’s presentation makes some great points but it may have left out our corporate presenters
There is a lot of info out there about what makes a GREAT PowerPoint presentation.
Sadly this advice omits the needs of most presenters and focuses on conference speakers.
They have control on their content and can decide to present minimal amounts of data.
The challenge for corporate presenters is illustrating large amounts of data in a pleasing way.
Here are a few elements that work for conferences but wouldn’t work for corporate decks.
Jesse Says: We Think: You don’t want to include your whole script, but cutting content is not always possible. If you plan to share your slides with clients and partners rather than present them yourself, you will have to keep a lot of details that you would typically eliminate.
Jesse Says: We Think: Corporate presenters wont have this luxury because they have A LOT of information that needs to be visualized. • data • products • graphs • charts • timelines • maps
Jesse Says: We Think: Corporate presenters might not have the luxury of reducing slides or content because they are explaining a complex idea. Depending on their audience, having complicated data might not be a problem. Keep it relevant to your audience.
Jesse Says: We Think: It might be easier for a conference speaker than a corporate presenter to find visuals. Corporate presenters need visuals that are very specific to their niche which is often a challenge and needs custom design work.
Jesse Says: We Think: Buying a custom typeface is not very desirable because corporate presenters have to transport their presentations. Most computers wont have these fonts installed. Also, the corporate presenter may have to share his presentation; again making it difficult to use custom fonts.
Jesse Says: We Think: Ok, a few of these fonts are a big a no no, but the rest are really not THAT bad. Perhaps stick with a sans serif.
Jesse Says: We Think: There are some great presentation tools out there like Keynote from Apple, and Prezi, but the market is still dominated by PowerPoint, and if you intend to share your presentation you need to make sure it is available in a format everyone can access. Whether you like it or not Powerpoint is your best friend here.
If you haven’t read it yet got check out the original presentation HERE. Use our points as an add-‐on.
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