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London Civic Forum

London Civic Forum. 12 th March 2012. Small local charities & Community Organisations. Sustainability threatened by cuts in government funded programs 2. Online giving is growing by 50% per year, which favours larger charities

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London Civic Forum

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  1. London Civic Forum 12th March 2012

  2. Small local charities & Community Organisations • Sustainability threatened by cuts in government funded programs • 2. Online giving is growing by 50% per year, which favours larger charities • Source: Stein, Michael, ‘Online Giving Trends in 2009 and 2010’ in The Paperless Choice Challenge (April 2010), • Online revenue grew by 46% in 2009 compared to 2008. • In 2009, 46% of online revenue was processed during October, November, and December. The month of December accounted for 30% of revenue and 18% of the transaction volume. • Localgiving.com the only way for small charities to collectively compete in the online • giving market

  3. What is Localgiving.com? • A not-for-profit website owned equally by the Community Foundation Networkand the Ardbrack Foundation. • Mission: To provide local charities and community groups with the technology to raise money, awareness and support online. • Webpages and web tools necessary to; • Reduce dependency on grants • Provide new sources of funding and support • Engage with their local community

  4. Journey of Localgiving.com

  5. Localgiving.com’s Achievements • Available to charities and community groups across the UK • Over 1500 charities and community groups on the website • Over £750,000 to charities and community groups in 2011 • Over £800,000 to charities and community groups already in 2012

  6. Localgiving.com Match Funds • Match Fund promotions in Devon, Berkshire, Calderdale and England, with many more planned for 2012 • Encourage supporters to give on Localgiving.com by matching donations pound for pound • Calderdale(W.Yorks) • £20,000 to Calderdale charities • 55 participating charities • England • Over £1 million to English charities • £125k Matched in one week at end of Dec • £375k in 2 days in March 2012! • Berkshire • £50,000 to Berkshire charities • 133 participating charities • Plymouth • £50,000 to Plymouth charities • 160 donations • £163 average donation amount

  7. Photos Donation amounts Activities & projects Volunteers Main text Charity info

  8. Benefits of Localgiving.com

  9. Invitation to join Localgiving.com Your charity

  10. 1 Step 1 – Basic details: Overview Basic details about your organisation Categorising your charity In this section, you can enter basic information about your charity and how you would define it. Your staff and volunteers Volunteers required

  11. 2 Step 2 – Webpage text: Overview Headline Purpose of your charity This section is worth taking time to think about. You should really consider what you do and how to tell people about that. Your benefit to the community Results and outcomes What a donation made on Localgiving.com will allow you to do

  12. 3 Step 3 – Logo and photos: Overview Disclaimer Logo of your charity In this section, you can illustrate the work of your charity with some exciting, bright or moving photographs. Photos of your charity 20

  13. 5 Step 5 – Bank details: Overview Sort code Account number In this section, you can enter your bank details in order to receive online donations. Account name

  14. 6 Step 6 – Submit webpage: Overview Create your Localgiving.com web address Before submitting your webpage, you can create a web address that will allow supporters to find you easily. Submit webpage

  15. What does it cost? • Commission on donations, of which: • c. 2% to PayPal (1.4% plus 20p) • 3% CFs to help other groups • 3% LG to allow us to run and process payments • Annual Subscription: • £72 inclusive of VAT per year • (First 3 months no obligation free)

  16. Keeping your webpage up to date and extra help (master class) • Important to keep your webpage updatedwith news, activities and new projects • Materials and on-going support to help you promote your webpage • Training sessions and workshops • Help Desk assistance at Localgiving.com

  17. We’re here to help! If you have any questions, please contact Localgiving.com by: Email: help@localgiving.com Telephone: 0300 111 2340

  18. What the charities say We have always dedicated a lot of time to fundraising applications but we never had the facility where people in the community could donate to us in such a quick and convenient way.” Kate Mukungu, Tyneside Women’s Health “Brilliant! We raised so much money.” Joanne Anning, Jeremiah’s Journey “An excellent idea for small charities like mine because it would give us the publicity we need.” Shobha Srivastava, Hindu Nari Sangh It’s very easy to log in and update our webpage, much easier that I thought it would be.” Sharon Kitcher, Powerpack “Excellent – a fantastic opportunity and a great incentive to raise money and awareness of our services.” Julie Nash, PPCC

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