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MARKETING MANAGEMENT MMG 3104. Lectured By: Mr. muhammad hafiz mazlan 010-4009190 hafiz.mazlan@gmail.com. Assessment Methods and Types :. Attendance : 5% Test : 20% Assignment : 15% Final Exam : 60% Credit Value : 4.

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marketing management mmg 3104

MARKETING MANAGEMENTMMG 3104

Lectured By:

Mr. muhammad hafiz mazlan

010-4009190

hafiz.mazlan@gmail.com

assessment methods and types
Assessment Methods and Types :
  • Attendance : 5%
  • Test : 20%
  • Assignment : 15%
  • Final Exam : 60%
  • Credit Value : 4
outline course
Outline Course

Chapter 1. Marketing Management : Introduction

  • Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts.

Chapter 2. Company and Marketing Strategy

  • Apply the marketing mix (product, price, place and promotion) to real marketing world.

Chapter 3. The Marketing Environment

  • Analyze the relevance of marketing concepts and theories in evaluating the impacts of environmental changes on marketing planning, strategies and practices
outline course1
Outline Course

Chapter 4. Managing Marketing Information

  • Outline the steps in the marketing research

Chapter 5. Consumer Markets and Consumer Buyer Behavior

  • Explain the consumer behavior and identify those factors that may influence the costumer’s decision making in buying their products

Chapter 6. Business Market and Business Buyer Behavior

  • Define the business market and explain how business markets differ from consumer markets
outline course2
Outline Course

Chapter 7. Customer-Driven Marketing Strategy

  • List and discuss the major bases for segmenting consumer and business markets

Chapter 8. Product, Services, and Branding Strategy

  • Discuss branding strategy – the decisions companies make in building and managing their brands
outline course3
Outline Course

Chapter 9. New Product Development and Product Life-Cycle Strategies

  • Describe how marketing strategies change during the product’s life cycle

Chapter 10. Pricing Product

  • Identify and define the other important internal and external factors affecting a firm’s pricing decisions
reference book
Reference Book:
  • Principle of Marketing, Kotler & Armstrong, Prentice Hall 2009
  • Side Reading:
    • Introduction to Business, Jeff Madura, Thomson South-Western 2004
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