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Chief Examiners Report..2010

Chief Examiners Report..2010. Moltaí. Recommendations

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Chief Examiners Report..2010

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  1. Chief Examiners Report..2010 Moltaí

  2. Recommendations 1.Students must be conscious of the Outcome Verb used. It is very important to read the question carefully particularly looking for outcome verbs such as Illustrate and Evaluate. Students often jump in without reading the full question. • In an examination situation the outcome verbs- Describe, Outline, Explain, Discuss and Analyse should be taken to mean the relevant points must be STATED and DEVELOPED using textbook knowledge. • Students must give relevant examples, diagrams, graphs to satisfy the requirement of the outcome verb Illustrate.

  3. Evaluate is an outcome verb that students find most difficult. The Chief Examiner stated that “in questions where candidates are asked to “evaluate” some attempt must be made to give an opinion/judgment on the issues covered in the answer.” • These difficulties could be overcome by encouraging students: • (a) To write a heading evaluation in the answer. • (b) Answer the question using “It is good because….” or “It is bad because…..” • (c) A different colour ink could be used to clarify that an evaluation has been made. • could emphasis the outcome verbs by underlining them in house exams. • should rephrase the questions using a different verb. This will assist the students to discriminate between the differing requirements.

  4. A. Outcome Verb Illustrate 2009 Q5 (A) (i) Explain the term ‘business alliance’. (ii) Illustrate the advantages of an alliance as a form of business expansion. (20 marks) Marking Scheme (A) (I) Explain the term ‘Business Alliance’ 5 Marks (2+3) (ii) Advantages of an alliance as a form of business expansion – 3 @ 5 Marks (2+3) Illustration required. Notes Examples: Oneworld Airlines Alliance, Postbank

  5. B. Outcome Verb Evaluate 2009 Q1 (C) (ii) Evaluate the role of the Director of Equality Investigations in resolving complaints of discrimination in the workplace. Marking Scheme (C) (ii) Role of DEI 10Marks(2@5 Marks (2+3)) Evaluation Required 5 Marks(2+3) Notes Decisions provide a strong foundation of case law to assist in the elimination of unlawful discrimination/ power to direct that practices shown to be discriminatory should cease. Decisions are made available to the widest possible audience to foster an awareness of what constitutes discrimination and to help prevent future discrimination.

  6. C. Changing Outcome Verb. 2009 Q2 (A) Evaluate ‘franchising’ as a form of business ownership for a new enterprise. (20 marks) (A) Illustrate ‘franchising’ as a form of business ownership for a new enterprise. (20 marks) (A) Explain ‘franchising’ as a form of business ownership for a new enterprise. (20 marks) (A) Discuss ‘franchising’ as a form of business ownership for a new enterprise and use an example to support your answer.(20 marks)

  7. 2.Students must always be conscious that the marking scheme will require a certain number of points. e.g. 30(5@6) • The quantity of the answer required is indicated by the marks allocated to each section and the outcome verb used. • The number of points required in an answer will be stated in some of the exam questions. It is essential to obey this instruction. • However, where the number of points is not stated, to give some idea to the pupils, it may be useful to assume five marks are allocated for each point. For example, if a part is worth 30 marks then give six points if possible. • encourage students to devise a marking scheme for an answer and use this to correct and grade their own or a colleague’s work. • reinforce the numbers points required by showing the marks awarded in each part as a fraction of the total available e.g. 22/30, 10/30.

  8. 3.Students must always be conscious that the marking scheme will expect an expansion of the points to be made at higher level. • If there are 5 marks for a point it could be split into 2 plus 3. • The Chief Examiner stated “where they are asked to “explain” it is expected that relevant definitions will be given with a full and clear exposition of the points and issues raised.” • can emphasise this by clearly indicating to the pupil what part of their work is being rewarded. Underline the relevant work and record the mark awarded.

  9. 4.Students should be encouraged to present their answers in point form either by numbering them or the use of bullet points. • This will greatly improve the layout. • It will also ensure they are aware of the number of points in their answer.

  10. Examples in marking schemes…

  11. Recording of marks on Tests 2009 Q7(C) Describe the factors that the Marketing Manager of Olympian Ltd should consider when deciding on the selling price of their new range of Hoodie Tracksuits. (20 marks) 2 Price mark-up. The company will want to make a profit so they add on a certain percentage to original costs to make a profit. • Premium pricing. Charging a high price for high quality products e.g. charging expensive prices for designer clothing. • Costs of production. The firm has to make a profit off the product. They have to ensure income is greater than costs. 3 2 3

  12. 2 3 • The target market is young people. They do not have jobs. The manager has to take this into consideration when setting the price. The price cannot be too expensive as the target market will not purchase the product but it cannot be too cheap as the company wants to make profit. • Price mark-up. The company will want to make a profit so they add on a certain percentage to original costs to make a profit. • Premium pricing. Charging a high price for high quality products e.g. charging expensive prices for designer clothing. • Costs of production. The firm has to make a profit off the product. They have to ensure income is greater than costs. 2 3 2 3 15/20

  13. Summary! • Students must be conscious of the Outcome Verb used. It is very important to read the question carefully particularly looking for outcome verbs such as Illustrate and Evaluate. • Students must always be conscious that the marking scheme will require a certain number of points. e.g. 30(5@6) • Students must always be conscious that the marking scheme will expect an expansion of the points to be made at higher level. • Students should be encouraged to present their answers in point form either by numbering them or the use of bullet points.

  14. ELEMENTS OF A VALID CONTRACT Only ACat In Custody Can L I T R Offer / Acceptance / Consideration / Intention to Contract / Capacity to Contract / Consent to Contract / Legality of Form / Illegal Contract / Termination of Contract / Remedies for breach of Contract. Alan Ryan BComm; GDE(Bus); HDEA; M.Ed.

  15. SKILLS OF A SUCCESSFUL ENTREPRENEUR P R I Tskillfully D I P SeM in the water • Planning & goal setting • Risk Management • Innovation skills • Time management Alan Ryan BComm; GDE(Bus); HDEA; M.Ed.

  16. SKILLS OF A SUCCESSFUL ENTREPRENEUR P R I Tskillfully D I P SeM in the water • Decision making • Inner control • Prioritising • Stress management • Managing people Alan Ryan BComm; GDE(Bus); HDEA; M.Ed.

  17. COMMUNICATION Reports should be: B E A R I S T • Brief • Easy to follow • Attractive • Researched Alan Ryan BComm; GDE(Bus); HDEA; M.Ed.

  18. COMMUNICATION Reports should be: B E A R I S T • Impartial • Simple language • on Time Alan Ryan BComm; GDE(Bus); HDEA; M.Ed.

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