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Here we can talk about Artificial Intelligence in SEO (Google: RankBrain algorithm). In this document we can study about- How to Win the Game of Artificial Intelligence in SEO (Search Engine Optimization)? by Srujan Shinde

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artificial intelligence seo

ARTIFICIAL

INTELLIGENCE

& SEO

an introduction to artificial intelligence and seo

An Introduction to ARTIFICIAL INTELLIGENCE and SEO

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

AI is not based on a static formula, instead it is a constantly evolving system designed to identify, sort, and present the data that is most likely to meet the needs of users at that specific time, based on a multitude of variables. The capabilities of AI will greatly improve the function of SEO beyond simple keyword phrases.

ARTIFICIAL INTELLIGENCE

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

here s an example of a one such search query what

Here’s an example of a one such search query: ‘what are the top listed banks in india’

Here’s what Google returns:

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

Google shows direct answers to the query before showing any organic search results. Moreover, Google returns a list of searches based on the current search query entered by the user.

This is an example of the power of RankBrain at work.

how to win the game of artificial intelligence

How to Win the Game of Artificial Intelligence in SEO

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

  • Intelligently Optimize Your Keywords
  • Cluster Analysis
  • AI-Powered Chatbots on website
  • The Knowledge Graph
  • Voice Search
intelligently optimize your keywords

Intelligently Optimize Your Keywords

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

  • Adopt the power of 3G’s when it comes to keyword research. 3G stands for:
  • Gathering Keywords
  • Grouping Keywords
  • Generating Exemplars
  • You can start by gathering keyword data from a keyword tool, such as Google Keyword Planner, Moz. It automatically shows grouped keywords based on your main target keyword. The next step is to create exemplars, which are keywords that have the highest potential of representing similar keyword phrases. Lets take an example of IndusInd bank. instead of creating five different landing pages for keywords like:
  • “open savings account”
  • “types of savings account”
  • “online savings accounts” Keywords for IndusInd Bank
  • “best interest rates on savings account”
  • “business savings account”
  • You create just one pillar page based on the exemplar keyword like “Savings Account” that has the power to rank on Google for all similar search queries. Moreover, it is always recommended to check the searches related to the section on Google SERP for identifying keyword phrases that you should be optimizing for.
cluster analysis

Cluster Analysis

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

Keyword Clusters - The Next Evolution of SEO

Keyword and Topic Clusters means Working with tens of thousands of keywords can be frustrating. We’ve developed a state of the art clustering engine that makes sense of those keywords by grouping them based on the user’s intent.

SEOs should use techniques like cluster analysis to create topic clusters, which simply means auditing your current pages and grouping them into topics. This not only helps to improve the PageRank distribution, but also helps the search engines to identify pages based on a certain topic.

The structure is based on the main pillar content and nodes of sub-content that all links to the main pillar content. This gives search engines a clear signal that the pillar content has more authority on the given topic, allowing it to rank higher in the search results.

the knowledge graph

The Knowledge Graph

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

The knowledge graph is a major step forward in the evolution of artificial intelligence (AI) programs. This software collects and processes semantic-search information to give you astute and original observations about any subjects you choose. Ultimately, a knowledge graph can offer valuable advice on a wide range of topics, including for specific industries and companies. It also stores information about the relationships between data points. That way, a knowledge graph can determine people’s intentions when they enter keywords, and it can offer the most helpful responses possible.

Let take an example of IndusInd Bank, When we are searching for “IndusInd Bank” then Google knowledge graph AI shows like this

Also When I am searching for “indusind bank customer care number” Google knowledge graph AI shows quick response

ai powered chatbots on website

AI-Powered Chatbots on website

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

What is Chatbot?

In the simplest sense, a Chatbot is a computer program that is created to participate in a conversation with people online. Chatbots can use artificial intelligence to interact with users in an online environment such as a chatbox or other chat interface. Chatbots gives users a sense of speaking to a real person. Chatbots can be in the form of auditory or text based communication. There are a number of uses of Chatbots in the Banking Domain I.e. Instant Messaging, Marketing and Promotion, Customer Support.

voice search

Voice Search

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute.

These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.

You might have already noticed that more and more people are using voice search. They talk to their phones, asking it questions and expecting accurate and precise responses. Now you can ask your smartphone almost anything and you will get an immediate answer.

For example, I just asked my Google Now voice service the question “indusind bank nearest branch” and the response with complete list of search results including all locations with address, map directions, call option, availability options and distance from current location etc.

Why Should You Optimize? -

The future of voice search certainly seems bright and promising, and soon it will likely become an essential part of our lives.

Considering that around 20% of voice search queries on mobile phones are local-based, we can see how the behaviour of people using their mobile device is changing. Therefore, if you want your business to appear in the very first position of the search result page and be at the top of the list of available stores when someone is using mobile voice service, it’s time to start adjusting your strategies accordingly and optimize for local-based voice searches. As a result, you’ll be one step ahead of your local competitors.