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The Sustainable Coexistence Analysis of Shanghai Fashion Trade Show

This year fewer overseas brands attend this trade show, due to COVID-19. Thus we focus more on Chinese original brands and Chinese designers. In recent two years, apparel retail holds a smaller and smaller part of global retail. Many small brands become more flexible faced with this pandemic, and they gradually recover from this heavy blow via online activities, live streaming, short videos and other emerging activities.Visit https://www.popfashioninfo.com/analysis/fairs/

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The Sustainable Coexistence Analysis of Shanghai Fashion Trade Show

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  1. Sustainable Coexistence -- The Analysis of Shanghai Fashion Trade Show =

  2. Overview This year fewer overseas brands attend this trade show, due to COVID-19. Thus we focus more on Chinese original brands and Chinese designers. In recent two years, apparel retail holds a smaller and smaller part of global retail. Many small brands become more flexible faced with this pandemic, and they gradually recover from this heavy blow via online activities, live streaming, short videos and other emerging activities.

  3. Key Styles and Item Proportion Data shows this time rune arts style holds a high proportion. On one hand, more Chinese designers attend this trade, and on the other hand, designers improve designs in order to tap into consumers' needs. This time rune arts become younger and softer. The second highest one is young lady style which gets more individualized and more complicated. It is worth mentioning that girl crush style also shows up this time. Shirts account for a large percentage, followed by dresses, which just responds to the style of rune arts.

  4. Mid-Length & Cropped Suits

  5. Mid-Length & Cropped Suits Suits play a key role this time. Mid-length and cropped shapes deliver a stronger sense of design than the basic shape. Key designs include pleats on the hem, cutouts and drawstrings beside the waist, color-blocked edges, maximalist crinkles on the hem, metal buttons and beaded tassels.

  6. Key Item -- Shirts Rune arts style dominates shirts. Mixed materials in various colors, decorative accessories and all-over hand-drawn illustrations enrich visual layers and display deconstruction designs.

  7. Key Item -- Dresses Dresses go across the whole year. The shirt dress stands out at this trade fair. Besides, dresses show more possibilities via pleats on the hemline, irregular layered smocking, floral embroideries and trench coat shape.

  8. Layered Designs Layered designs cater to sustainability. Mock-layer design on the top half and sleeves make a layered and artistic visual effect.

  9. Key Fabric -- Sheer Fabrics Design focus is on placement combined materials. Irregular patterns on the hem, breathable combined materials and jacquard design make items functional and diversified.

  10. Decorative Accessories This time decorative accessories include lace, doll, webbing bowknots, metal chain and functional rubber bands.

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