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Cindy Chen Goldie Liu Hershow Al-Barazi Michael Molano Pency Mak TingTing Huang Tugce Bora. Wake ‘n Bake Food Truck. Project Management x470 April 23 - May 25, 2011 EDP 325936. Background.

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Presentation Transcript
slide1

Cindy Chen

  • Goldie Liu
  • Hershow Al-Barazi
  • Michael Molano
  • Pency Mak
  • TingTing Huang
  • Tugce Bora

Wake ‘n Bake

Food Truck

Project Management x470

April 23 - May 25, 2011

EDP 325936

slide2

Background

Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day.

Mission

To provide San Francisco commuters a mobile source of breakfast

carryout that is fresh, gourmet, and convenient.

Project Objective

By Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas.

slide3

Scope

  • In Scope:
    • Launch of a Wake n’ Bake food truck
  • Out of Scope:
    • Maintaining business post launch

Assumptions

  • Already have modified Truck
  • Business License
  • Health Permits
  • Parking Permits
  • Bakery for use and storage of goods
  • Insurance for Employees is not included in budget
  • Working Part-time 10hrs/week
  • Go – Live date: Feb 1, 2012
  • Team Member will be cashier/barrister/driver
  • Pastry Chef & Assistant
  • Unlimited Budget
  • Website Provider Contract will guarantee
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Marketing Deliverables:

    • Communication Plan & Priorities
    • Social Media accounts created – Facebook, Twitter
    • Restaurant sites account created
    • Logo created
    • Flyers
    • Flyers distributed in identified locations
    • Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges