A few words about myself
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…a few words about myself. 15 years of experience as a professional journalist and PR / m arketing consultant s pecialized in the area of travel , leisure , food & life style

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Presentation Transcript
A few words about myself
…a fewwordsaboutmyself

  • 15 yearsofexperienceas a professional journalistand PR / marketingconsultant

  • specialized in theareaoftravel, leisure, food& life style

  • founderof ABSOLUTPUBLISHING, an agencyforpublicrelations, corporatepublishing & contentmarketing

  • partnerof ABSOLUTWEB, an agencyfor Web conceptsanddesigns


We work ed for clients like
wework(ed) forclients like:


How to reach the l esbian m arket
Howtoreachthelesbianmarket…


In germany some facts
…in Germany. Somefacts:

  • 4.1% ofmenconsiderthemselves gay and/or bi-sexual

  • 3.1% ofwomanconsider themselves gay and/or bi-sexual

  • 9.4% ofmenareattractedtoothermen

  • 19.1% ofwomanareattractedtootherwoman

  • (representative study conducted by TNS Emnid in 2001 amongst 15,000 straight,

  • bi-sexual, gay and lesbian men and women)


Lesbians in germany
Lesbians in Germany

  • 1.6 millionlesbians in Germany

  • 3.5% – 4.5% oftheentirepopulation

  • welleducated

  • heterogeneouscommunity

  • (study by the European School of Business, 2004)


Travel behavior
Travel Behavior

  • lesbians & gaysspend20.4 billion Euro per year on travel

  • theyspend 15-20% oftheentirecostoftravelfortheGerman population

  • 83%takeshorttrips (2-5 days) on average

  • 4 times a yearplus onelongervacationonce a year

  • (studybyPublicom, 2007)


Favorite d estinations
FavoriteDestinations

  • Germany: Berlin, Hamburg, Köln

  • Europe: Spain, London

  • Worldwide: USA

  • (studybyPublicom, 2007)


How do we reach this attractive target group
How do wereachthisattractivetargetgroup?


Marketing strategies
Marketing Strategies

  • Advertising

  • Public Relations

  • Sponsoring

  • Visibility

  • Social Media


A few words about myself

Contact: hagen@absolutpublishing.de