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Core Values – Boston College Ralph Folz, CEO WordStream. September 8, 2010. Outline. Introduction – Who am I? Core Values – The early years (@ Molecular) Core Values Revisited Stories, experiences Core Values – Making them real Core Values – New Entity. My Career. Co-Founder and CEO
Ralph Folz, CEO WordStream
September 8, 2010
Co-Founder and CEO
Internet Consulting Firm
1994 to 2007
Global Chief Operating Officer
(Isobar Acquired Molecular)
2007 to 2009
Chief Executive Officer
SaaS software for Search
2010 to Present
(that was it!)
Can anyone guess what company’s core values these are?
“Core values are the deeply ingrained principles that guide all of a company’s actions; they serve as its cultural cornerstones…… they can never be compromised, either for convenience or short-term economic gain” – Harvard Business Review
We believe in fostering a culture of transparency. We are committed to promoting open, two-way communication, where every person knows where we stand, and where we need to focus our energy to improve the company.
We work diligently to build customer relationships based on mutual trust and respect with every client and work hard to make them successful. Our belief in customer intimacy means that clients can count on us to understand their goals and motivations and success criteria, as we strive to exceed expectations with every interaction.
Our people are authentic and adhere to the highest level of ethics and integrity. We believe in doing what is right for our people, and clients and we have the courage to address any issue in an honest and open manner.
Client trust, respect, partnership
Ongoing growth and improvement opportunities for all
Team member growth opportunities
Time and dedication
Completely committed and accountable
Fluent in Flight Attendant speak
Mentor in United Mileage Plus and Hilton Honors management
Ambassador - Red Carpet ClubsMaking core values real – MVP Awards (Staff Recognition)
“I’ve never seen someone balance the line of consultant so well – he delivers at such a high level to both of our organizations.” -- Marc Gunning, Content Integration Services, HP
Jeremy Higgins, E-Commerce Team Leader
Keywords are a company’s most strategic marketing asset.
WordStream’s product suite helps you manage and act on this valuable, proprietary data, significantly impacting your ROI from search engine marketing.