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Social Organization. April 2012 Stephane Niango Executive Partner. Why bother with Social?. Social Participation – no longer just “A Nice to have” . The internet (or your intranet) is no longer just a channel…

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social organization

Social Organization

April 2012

Stephane Niango

Executive Partner

social participation no longer just a nice to have
Social Participation – no longer just “A Nice to have”
  • The internet (or your intranet) is no longer just a channel…
  • This is the platform of choice where your employees, clients, competitors and citizens lead their parallel lives.

2

presentation agenda
Presentation Agenda
  • Social Organization – concepts
  • Social Organization – technologies
  • Social Organization – planning

3

social organization concepts

Social OrganizationCONCEPTS

What are they…?

Anew perspective

4

social media is no longer just a kid only playground
Social media is no longer just a “Kid-Only” Playground
  • 1.5 billion users between the big 4,
    • YouTube, Facebook, Twitter and LinkedIn
  • YouTube, Facebook growing at 60%
  • Over 60% are mature
    • Gen Y: 13 – 29yo
    • Mature: 30 – 74yo
  • What are social Organizations? and what are they doing about the emergence of the social media (by their employees and clients)?

5

what is a social organization
What Is a Social Organization?
  • A social organization targets social media at important business purposes.
  • Social organizations achieve otherwise impossible results by facilitating productive mass collaboration.
  • Social organizations use mass collaboration to repeatedly tap into the collective genius of customers, employees, partners, etc.
social organization technologies

Social OrganizationTECHNOLOGIES

What technologies…?

Not just Facebook or Twitter…

11

a social organization is different from social media
A Social Organization Is Different From Social Media

Focus Area

Social Media

Community

Purpose

Management

Social Media Pilot

Social Media Marketing

Social Media Initiative

Social Organization

social organization planning

Social OrganizationPLANNING

What to do…?

Don’t just deploy the technology

15

create a social organization by following five management imperatives
Create a Social Organization by Following Five Management Imperatives
  • Remember that it's all about productive mass collaboration, not the technology.
  • Treat social media strategically.
  • Take responsibility for creating and fostering collaborative communities.
  • Stay focused on purpose — the key to productive collaboration.
  • Guide and nurture mass collaboration — don't try to prescribe or control.
first imperative remember that it s all about productive mass collaboration not technology

Community

First Imperative: Remember That It's All About Productive Mass Collaboration, Not Technology

Mass Collaboration

Social Media

Purpose

third imperative take responsibility for creating and fostering collaborative communities
Third Imperative: Take Responsibility for Creating and Fostering Collaborative Communities

Purpose

Contribution

Encourages

Receives

Results

Community Collaboration Cycle

Change

Feedback

Results

Creates

Builds

Judgment

Results

in summary social participation no longer just a nice to have
In summary…Social Participation – no longer just “A Nice to have”
  • Remember…. Social networks are the platforms where your employees, clients, competitors, and citizens lead their parallel lives.

22

thank you

Thank you

Stephane.Niango@Gartner.com

24