SEO Services and its importance

1. SEO SEO services are one-time or ongoing search engine optimization services that optimize your site’s SEO to increase its organic search visibility and traffic. Freelancers, consultants, and agencies all offer SEO services. What are SEO services? SEO services are search engine optimization services offered by an agency, freelancer, or consultant that optimize your site for SEO so you can capture more traffic and revenue from search. Most SEO plans will include on-page, off-page, and technical SEO, though some focus on specific areas, like off- page SEO. Why use SEO services? Investing in SEO services offers several benefits. A few examples include: Get help in specialized areas of SEO, like off-page, local, and technical SEO Outsource ongoing SEO tasks, like keyword research, content creation, link building, and more Access software for monitoring rankings, tracking return on investment, and more • • • Overall, services from an SEO agency help you implement (and maintain) an SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time in your day to focus on the projects that need your attention.

2. Which ranking factors do SEO services optimize for? The ranking factors targeted by SEO services will depend on your SEO plan. A full-service plan will optimize for on-page, off-page, and technical SEO while an off-page SEO plan will optimize for off-page SEO. Search engines like Google use more than 200 ranking factors. The most notable factors include: Your backlink profile, which focuses on the quality and quantity of external sites linking to yours. Your content, which includes keyword targeting, keyword integration, content usefulness, and more. Your user experience, which includes page speed, usability, mobile-friendliness, and more. Whether your SEO plan will optimize for these ranking factors depends on your SEO services provider. • • • A freelancer, for example, might focus on specific areas of SEO, like off-page SEO. In comparison, a consultant might specialize in SEO audits while an agency might provide plans that include on-page, off-page, and technical SEO. For the most accurate information on what search engine optimization services include, contact the service provider. They can provide your business with a list of deliverables, as well as pricing, which your team can then use to compare SEO plans. What is an example of SEO services? For more information the meaning of SEO services, check out this example: A bakery may use search engine optimization services to rank for searches like: Gluten-free bakery central PA Bakery custom cookies • •

3. Bakery for wedding cakes The bakery’s plan includes the following deliverables to help the bakery achieve its goal: • SEO audit to determine the site’s existing optimization and opportunities Content creation to develop SEO-friendly pages that target these keywords Outreach to generate high-quality and relevant links to the bakery’s site Keep in mind the above is a brief example — most SEO plans would take additional steps to optimize the bakery’s site and also include deliverables related to consulting with your team, reporting results, and more. • • • What are the types of SEO services offered? On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these services. Most will opt for full- service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere. • • • 7 things your SEO company’s services should include Now that you know the definition of SEO services, it’s essential to review the services provided by SEO companies. While every digital marketing

4. company is different, you want to partner with a provider that offers the complete package when it comes to SEO. 1. SEO audit Every SEO company’s services should feature an SEO audit. With an SEO audit, your SEO provider takes an in-depth look at your current strategy. Even if you don’t have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements. While you can take advantage of free SEO audit tools, they don’t provide your business with the same insight as a team of SEO specialists. That’s why SEO services should include an audit. If they don’t, it indicates a lack of preparation and investment by your SEO company. An absent SEO audit can also suggest that your agency doesn’t plan to create a custom strategy for your business. Instead, they use a template, which is why they don’t want to invest the time auditing your site. The best strategies come tailored to your business, your brand, and your audiences. 2. Competitor analysis No matter how niche your industry is, you want a competitor analysis with your search engine optimization services. With competitor analysis tools, your SEO company can discover online and offline competitors. This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses. While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that make competitor analyses a regular part of your strategy. They assess your competitors continually, always looking and spotting opportunities. WebFX, for example, analyses your competitors every quarter.

5. This proactive approach allows us to create competitive strategies for our clients, which has resulted in our award-winning team generating more than $3 billion in revenue for our clients in the past five years. 3. Custom strategy A custom strategy is a core component of the definition of SEO services. When you have an approach personalized to your business, you can maximize your return on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company. If you invest in an SEO service package, your team needs to ensure your agency provides a custom strategy. That’s because many SEO companies, especially those promoting “cheap” SEO services, deliver cookie-cutter or copy-and-paste strategies. With a cookie-cutter approach to SEO, your business doesn’t get the maximum ROI. In most cases, companies fail to appear on the first page of search results with these kinds of strategies, which doesn’t help your business because only 25% of users go beyond the first page of search results. That’s why your team needs to invest in services from SEO companies that offer custom strategies. 4. Off-page optimization When you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results. For example, your backlink profile can shape your ranking in search results. Your backlink profile, for reference, refers to the quantity and quality of websites linking to your site. A food blogger, for example, may link to your website when sharing the custom cookies that you made for their wedding. As a part of an SEO company’s services, they often provide the following for off-page SEO:

6. Promoting your website content to bloggers and webmasters Developing shareable content for your site’s blog Monitoring your company’s mentions across social media by users and influencers Optimizing your Google My Business profile If you don’t know if an SEO agency offers off-page optimization with their SEO services, just ask! They can provide your team with an overview of what their SEO marketing services include, as well as the meaning of specific deliverables. That way, your staff can make an educated decision when choosing an agency. • • • • 5. On-page optimization On-page optimization is another critical component of the meaning of SEO services. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google 6. Monthly reports Transparency is essential when it comes to SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical. With an SEO report, your business can receive immediate insight into the results of your SEO strategy. As an example, your report may cover your website’s organic traffic, conversion rate, and rankings in search results. In addition to receiving a monthly report, your SEO company’s services should also include time with your dedicated account manager. When you have regular meetings with your account manager, your team can ask questions, review your report one-on-one, and more. In short, routine meetings help you and your team stay on the same page as your SEO agency.

7. 7. Progressive optimization SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business forms with your SEO agency. You’re collaborating with your agency continuously, which is why SEO companies should work as an extension of your business. It’s also why their services should include progressive optimization. With continuous optimization, your SEO agency optimizes your site on an ongoing basis. Even after your site meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more from SEO. Your dedicated account manager, for example, may find additional keywords for your business to target. This discovery translates into new content, which leads to promoting that content to bloggers and webmasters in your industry. No matter how advanced or successful your SEO strategy becomes, your company and SEO agency can make it one percent better. That’s why it’s critical for your business to partner with an agency that recognizes that and sees the potential in your site. How do I choose SEO services? If you’re looking to invest in search engine optimization services, but wondering how to choose SEO services, follow these tips: •Review the SEO agency’s reviews and case studies •Read the SEO plan’s deliverables (at WebFX, we publish our plans online!) •Request custom pricing if needed, along with a list of deliverables •Check for any fine print, like for additional charges or fees For even more information on how to choose SEO plans, check out our SEO agency hiring guide!