Domain Authority and Its Importance in Today’s SEO Landscape

1. Domain Authority and Its Importance in Today’s SEO Landscape Yes, domain authority used to be mainly about links. But those days are long gone. Today, Google also assesses and rates your website based on factors like Expertise, Authoritativeness, and Trustworthiness (also known as E-A-T). In many ways, E-A-T might be considered Domain Authority 2.0. As a long-time provider of London SEO services to businesses of all types, Web Choice has accumulated a great deal of experience with E-A-T and we’ve painstakingly figured out what works and what doesn’t. There are several things you need to know about this important SEO trend. To be clear, E-A-T has been a feature of the guidelines for years – it’s more that Google is emphasising it a lot more now. For example, Google’s recent “How Search Works” reports have clearly stated that the search engine wants to reward ‘reliable sources.’ E-A-T is recognised as a key ranking signal. In addition, Google prefers to prioritise content that’s written by legitimate experts in their field, or at least skilled writers who are accomplished researchers and reliable fact-checkers. You want enlightening, original blog posts that will fully pass a Copyscape check. It’s important to be transparent – which is why it’s crucial to hire the best webdesigner you can find. It helps to be cited on all manner of relevant trusted websites. A decent writer can put together a detailed about page for you (make sure you place his or her author byline on each article), while your designer needs to craft an easily found contact page. Remember to include references where necessary – along with external links to sources, a clear privacy policy and full terms of service. The best webdesigner should have no problem tackling all of these areas. Fortunately the award-winning London SEO services provider Web Choice has access to a pool of expert writers with long experience in multiple fields ranging from high technology and telecoms to startups, the energy sector, construction, automotive and transport, fashion, entertainment, leisure, home furnishings and more. Please get in touch with us today to learn more about how we can harness these skills to power your home site to the very top of the search engine rankings, and keep it there – with a real effect on conversion rates and your bottom line as a business. Author Bio: We are a full-service web design agency with a dedicated focus on creating websites that are Responsive, Secure and Results Driven. We utilise the latest technology which in turn guarantees fantastic results for the clients we help and support.