Marketing and its importance
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Marketing and Its Importance. CTE Introduction. Marketing. When the producer is someone other than the consumer , some form of exchange takes place. Exchange. Exchanges take place every day: Buying a hamburger Seeing a movie Visiting the dentist. Marketing.

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Presentation Transcript

Marketing l.jpg
Marketing

  • When the producer is someone other than the consumer, some form of exchange takes place.


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Exchange

  • Exchanges take place every day:

    • Buying a hamburger

    • Seeing a movie

    • Visiting the dentist


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Marketing

DEFINITION: Marketing is the process of

DEVELOPING

PROMOTING

DISTRIBUTING

Products in order to satisfy customers !!!!!!!

What are Products?

GOODS SERVICES IDEAS


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Marketing 4p,s ?

  • Marketing is a process

    • It involves the 4 p’s

      • Product

      • Pricing

      • Promoting

      • Placing


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Marketing

  • Products: must be planned

  • Prices: must be determined

  • Promoting: products is essential

  • Placing: products must be accessible to customers


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Marketing

  • These activities link producers and consumers so exchanges can be made.


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Marketing is all Around Us

  • Marketing can be done:

    • Phone

    • Mail

    • Computer

    • Videotape

    • Doorstep


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Durable Goods

Nondurable Goods

Services

People

Places

Organizations

Ideas

What is Marketed?


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Why is Marketing Important?

  • Lubricant (competition, increased qualityand productivity)

  • Lower Prices:(choice reduces prices)

  • Transferable Skills:

  • Highest and Lowest Pay:(Larry H.Miller has a marketing job!!!!!!!!!!!!!!!)

  • Makes buying convenient:


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Why is Marketing Important cont...

  • 1/3: of the jobs in the USA

  • $ Highest / Lowest Pay( 50 to 60 cents out of every dollar goes toward marketing)

  • Cornerstone / Entrepreneurship

  • 25% Growth is USA

  • Exciting: Work with people


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Benefits of Marketing ?

  • Raises the standard of living.

  • Adds utility to goods/service.

  • Makes buying convenient.

  • Maintains reasonable prices.

  • Improves the quality of life.


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Benefits of Marketing ?

  • Provides a variety of goods and services.

  • Increases Production


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Without Marketing . . .

  • Increased Costs

  • Less Variety

  • Less Competition (economy suffers)


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Without Marketing . . .

  • Fewer product Improvements.

  • Fewer products developed.

  • Stock shortages and overages.


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Usoe approved lesson plans(Utah Education Network)

  • BUS: #1. cereal box #2. mkt. a cereal breakfast #3. mkt. through auctions #4. travel leisure co. project #5. grab bag marketing

  • FACS: #1. chill tie-free enterprise #2. if I were a designer #3. marketing a restaurant #4. marketing a child care service #5. puppet factory #6. running a school bakery #7 don’t buy it

  • TECH: #1. marketing a commercial #2. marketing a Olympics activity. #3. creating a company

  • NOTE: Other creative activities are ok, if you use the standards (including, the 4 P’s)



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We have a problem!37,000 UTAH STUDENTS WILL START 9TH. GRADE NEXT YEARAPX. 6,000 WILL GET A BACHELOR DEGREE74% graduation rate in 1984. 67% in 2000

4 more years to get a bachelor degree

$44,000

($ 6,000 -$8,000 each year after H.S.)

  • Goal:

  • More degrees or certificates

  • (35% students college ready and 90% of all jobs require additional training beyond high school.)

PATHWAY’S

Coherent groupings of courses

Within

FIELDS: technical,scientific,arts,social,mkt.,bus.

AREAS OF STUDY:Ag,Bus,Family,Health,I.T.,Mkt,T. Ed, Trade

Also

They are typically linked with specific post-secondary degrees or certificates.

12 years of high school to graduate

$22,000


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The End

Have a great day!

Dale M. Stephens

[email protected]

USOE


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