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The Legal Marketing Association and the New York City Bar Association ’ s Committees on Pro Bono & Legal Services and Career Advancement & Management Present: Doing Well by Doing Good The Business Case for Pro Bono October 3, 2012. Doing Well by Doing Good.
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The Legal Marketing Association and the New York City Bar Association’s Committees on Pro Bono & Legal Services and Career Advancement & Management Present: Doing Well by Doing GoodThe Business Case for Pro Bono October 3, 2012
Doing Well by Doing Good Geoff Goldberg, Chief Advancement Officer, McCarter & English John Ogden, President + CEO, Innovative Results LLC Bret Parker, Vice President and Associate General Counsel, Elizabeth Arden, Inc. Robert S. Whitman, Partner, Labor & Employment Department, Seyfarth Shaw LLP
Doing Well by Doing Good Providing legal services to the poor, disadvantaged, and other individuals or groups unable to secure legal assistance to address critical problems including problems of society as a whole.
Doing Well by Doing Good 1. Pro Bono is an investment, not a cost Recruiting and retention Training Altruism • Profit
Doing Well by Doing Good • Profit • Relationships
Doing Well by Doing Good • Profit • Relationships Work with, not for, in-house counsel on something you both really care about
Overcoming your own hesitations In-house counsel’s point of view Popping the question Doing Well by Doing Good How?
Overcoming your own hesitations Doing Well by Doing Good How? • Cost or investment? • Chicken or egg? • You, first
Doing Well by Doing Good How? • In-house counsel’s point of view • I could use the help • Show me we’re a match • You never know
Doing Well by Doing Good How? • Popping the question • Shout it out! • Know the answer • Don’t self-edit
Doing Well by Doing Good Some good places to start Pro Bono Institute - www.probonoinst.org ProBono.net - http://www.probono.net/ New York City Bar Justice Center - http://www2.nycbar.org/citybarjusticecenter/pro-bono-center/pro-bono-center-overview Lawyers Alliance for New York - www.lawyersalliance.org/lawyers.php The Legal Aid Society -http://www.legal-aid.org/en/probono/volunteerprobono.aspx Pro Bono Partnership - www.probonopartnership.org