Business models for doing well and doing good. EMC Feb 11 2011 Prof. Morten Hansen. Agenda. What’s wrong with CSR today Key issues, by industry Business models for doing well and doing good Taxonomy. What’s wrong with CSR. Generic list of 100 items Not linked to core business
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EMC Feb 11 2011
Prof. Morten Hansen
Question: What’s the single most important social/environmental
issue that the company should be concerned with?
- Costs extra, willing to pay more
- Benefit: direct personal (eg healthy food, status) or indirect (save the planet)
- Greenerprinter: “Dark Green”
- Danone, healthy yogurts
- 10-15% of a market
- Not willing to pay more, but will buy if social/environmental
- Greenerprinter: “Light Green”
- Customers will not offset extra costs
3) Good value, happens to be green/social
Favorable economics for customer
a) Pay more now, save more later
- HydroPoint, Prius
b) Good value right away
- Zipcar, bike rental in Paris
c) Lower price, because green/social reduced costs
- requires change in process
- Herman Miller chair
2) Product lifecycle approach
- Reckitt Benckiser (detergent)
3) Supplier/Customer shared value
- Improve total productivity
(eg, from fair trade to better yield)
- People want to work for leading companies
- Is this really the case?
2) Better social model => talent attraction
- Work/life balance, daycare center, good environment, etc.
- SAS Institute (Best place to work)