Connect with May 25, 2016 Growing your business in a digital world
Agenda SocialHi5 & Google Partnership Why Digital? Why Google? SocialHi5 Online Marketing • Next Steps 1 2 3 4 Proprietary+Confidential
SocialHi5 & Google: The Perfect Combination The Google Partner badge recognizes companies that excel with Google products. It shows that your business is healthy, your clients are happy, and that you follow Google’s best practices.
Dedicated Google support to help you succeed on the web YOUR GOOGLE AGENCY TEAM ERIC GEIBEL Agency Development Manager ✔ New business development ✔ Strategic growth planning ✔ Sales training ✔ Acquisition & pitch partnership MARLENA VASQUEZ Agency Account Strategist ✔ Existing business growth ✔ Account strategy ✔ Tailored optimization insights to meet client goals ACCESS: Betas, industry insights, case studies, benchmarks, estimates, & exclusive trainings.
We’re in the midst of a massive shift in consumer behavior of time consuming media is spent online... every day 46% 83% would never leave home without their digital devices Source: Emarketer Time Spent Comparative Estimates
You need to capture consumer’s attention across devices +16% -2.5% Time spent with digital is growing Time spent with TV is not 2,422 Minutes/Week 1,911 Minutes/Week Source:Emarketer Time Spent Comparative Estimates Google Confidential and Proprietary
Google has major reach across the United States 187 Million monthly visitors 3+ searches a day YouTube reaches more US adults 18-34 than any other cable network of all global internet users are reached through Google 88% 1 Billion users world’s most popular email service Largest display network in the US reaching 94% of population monthly Source:Think With Google 2014
Reach the right audience with targeting based on current behaviors and intentions 8:00amReads San Jose Mercury News on iPad while waking up. Sees you with Display Ads 11:30pmWatches a sleep aid video before bed. Wants you with remarketing on YouTube 3:00pmWatches a teeth cleaning tutorial video at work. Remembers you with Video Ads 8:00pmESPN.com on their commute home. Remembers you with Remarketing 6:00pm Searches for ‘dentist san jose’ Notices you with Search Ads
Capture intent of potential customers 62% of smartphone users are more likely to take action right away toward solving a new task because they have a smartphone. 21% of time spent online is spent searching for information Source: go-gulf.com; “How People Spend Their Time Online”; February 2, 2012 Online Publishing Association; Nielsen, Comscoredatamine.com, Tnsdigitallife.com, Pewinternet.org, Internal Google Analysis 2012
Mobile has changed how we act and react in life Immediacy of action Unscripted decisions High expectations Acting on any stimulus, whenever we’re motivated to for relevance and for frictionless experiences People are more loyal to the need in the moment vs. a brand
OnlineMarketing Proprietary + Confidential
Next Steps! Proprietary + Confidential
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