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Marketing at BioMed Central. Simon Haggis Head of Marketing. Journals Marketing Overview . The marketing department organization Our global reach Marketing channels and activity Content led marketing – Biome Institutional membership program. The marketing team.

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Marketing at BioMed Central


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    1. Marketing at BioMed Central Simon Haggis Head of Marketing

    2. Journals Marketing Overview • The marketing department organization • Our global reach • Marketing channels and activity • Content led marketing – Biome • Institutional membership program

    3. The marketing team • Focused on raising awareness of your journals and BioMed Central to: • Maximise access to research • Drive manuscript submissions • Encourage interaction within communities • Stimulate discussion

    4. 7 million users access our journal websites worldwide every month

    5. Our goals: maximizing access to research and driving manuscript submissions

    6. Marketing channels & activity • Driving accessibility by maximizing exposure and visibility • Article deposit in PubMed and over 40 other A&I services • Search engine optimization • Social media: • Twitter • Facebook • LinkedIn • Blogs • YouTube

    7. Marketing channels & activity Email Marketing • Database of 1.6 million • 2 million emails sent each month • Quarterly mailings • Tailored email messages • Email article alerts • BioMed Central Update Newsletter Advertising • Digital advertising on journal websites across BioMed Central platform • Digital advertising on new SpringerLink – coming soon! • Banner advertising on email Article Alerts • Banner advertising on BioMed Central Update Newsletter

    8. Marketing channels & activity • Conferences & Exhibitions • Attend over 35 scientific and 20 library conferences • each year • Sending of promotional literature • Featured in on-screen presentations • Niche conference exchange activity • Session sponsorship • Please let us know of conference opportunities • in advance

    9. Journal Advocacy Pages – coming soon • Marketing material available for you and anyone to access and use • Includes: leaflets, postcards, posters, banner adverts, screen-savers, PowerPoint slides • Available at: • www.biomedcentral.com/journalname/about/promote

    10. Marketing channels & activity • Content-led marketing: Biome • Biome is a new online magazine that will provide biologists, medical researchers and clinicians with an overview of the latest research topics, discussions and community news from the entire spectrum of medicine and biology. • Biome will highlight: • significant research articles • reviews • commentaries • that appear daily in BioMed Central’s open access journals, with the aim of making new results and insights easily accessible. • www.biomedcentral.com/biome

    11. Institutional Marketing: Growing Open Access Memberships • BioMed Central pioneered the Membership Program. Now includes SpringerOpen journals. • 450 Institutional Members worldwide. • A range of Membership packages are available to suit individual institution needs. • Benefits of BioMed Central Membership: • Time saving and convenient – for both researchers and institutions. • Cost-effective - pricing plans tailored to fit specific requirements and budgets. • Increased exposure for an organization - Members receive their own customized webpage. • Provides broad subject coverage – in a range of reputable, open access journals supported by high standards of peer review.

    12. Please contact your Journal Development Editor to arrange a meeting to discuss the marketing for your journal. Thank you.