1 / 11

Agros: The Information Relayers and Family Guardians

Agros, parents of grown children aged 45 and up, are educated individuals of upper-middle-income residing in suburban areas of large cities. They relay information to their children through mailed clippings about health, taxes, science, and more. Discover the unique characteristics and habits of Agros, including their literary tastes and preferred way of communication. Despite their diverse backgrounds, Agros possess a shared commitment to passing on valuable information to the younger generation. Embrace their advice and connect with your Agro family members!

Download Presentation

Agros: The Information Relayers and Family Guardians

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Agros (aggregators) Passing on information is not a right, but a duty.

  2. We are the Agros • Parents of grown children • Age 45 and up • Educated • Upper middle income • Reside in suburban areas of large cities • Mostly democratic

  3. The tie that binds them • Agros are relayers of information, related to health, taxes, science, entertainment, your grandparents, and a plethora of other topics. • This information is primarily relayed to their grown children in the form of magazine or newspaper clippings, MAILED (not emailed) with a note. • The theory behind this is that their children have stopped reading forwarded emails from them because they do not care about “Fw: Fw: Fw; Girlfriends” or Powerpoint presentations of babies and animals sleeping. • Their children will however open mail from them, as there is always the possibility that it contains money, in the form of a check or a Starbucks giftcard.

  4. Agros: Their heroes

  5. Agros: The Look If they bought a present for you, it would most likely be from here This is what a backpack looks like to them

  6. Agros: They love the Docs They love Woody, and are willing to overlook the Soon-Yi fiasco. They also love Mia Farrow, so that was a huge step for them. They love any and all documentaries, as well as HG TV. They won’t admit it, but they also like American Idol. A model citizen. The Agros love her. They want their daughters to emulate her , and their sons to marry her. They also love this stuff.

  7. Agros: Required Reading These represent the (typical) literary tastes of the Agros

  8. Agros: Typical Correspondence The newspaper clipping Accompanying note

  9. Agros: Typical Correspondence The newspaper clipping Accompanying note

  10. Agros: Typical Correspondence Accompanying note The newspaper clipping

  11. Conclusion: Living with the Agros They mean well, and should be respected. Open the mail, read the note, follow the advice, and for heaven’s sake, call your grandmother!!! It should be noted that Agros are mostly former hippies, preps, soc’s, mods, and jocks. So there are other layers to their way of life, but they’ve gone the way of the Dodo, sadly. When tipsy, your Agro mom might tell you about the time she dated her college professor, much to the chagrin of her parents, but this is rare.

More Related