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Effective Business Communication Strategies for Success

Learn how to develop impactful messages for business communication, management, and success by understanding audience needs and addressing workplace challenges like poor literacy skills and communication myths. Explore verbal and nonverbal communication methods, internal and external audiences, and basic purposes of workplace writing. Improve your business writing skills with clear, complete, and correct messages that save time and build goodwill.

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Effective Business Communication Strategies for Success

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  1. To learn how to Begin to develop effective messages. Think creatively. Business Communication, Management, and Success

  2. Start by answering these questions: Will I really have to write? Don’t I know enough about communication? What do I need to know about my audience(s)? Business Communication, Management, and Success

  3. Start by answering these questions: Now that I have my analysis, what do I do with it? What if my audiences have different needs? How do I reach my audience(s)? Business Communication, Management, and Success

  4. Workplace Communication Challenges • 40 million people in the U.S. alone have limited literacy skills, including some college graduates. • States spend more than $220 million annually on remedial writing programs for employees. • Corporations may spend $3.1 billion annually to fix problems from writing deficiencies. • The cost is $22.13 per page for a typical letter.

  5. Verbal and Nonverbal Communication • Verbal Communication • Face-to-Face/Phone Conversations/Meetings • E-mail/Voice-Mail Messages • Letters, Memos, and Reports • Nonverbal Communication • Pictures/Company Logos • Gestures/Body Language • Who Sits Where/How Long a Visitor is Kept Waiting

  6. Myths About Workplace Writing • Secretaries will do all my writing. • I’ll use form letters or templates when I need to write. • I’m being hired as an accountant, not a writer. • I’ll just pick up the phone.

  7. Business and School Writing Differ based on • Purpose. • Audience. • Information. • Organization. • Style. • Document design. • Visuals.

  8. Internal and External Audiences • Internal • Subordinates • Supervisors • Peers • External • Customers/Stockholders • Unions/Government Agencies • Press/General Public

  9. Basic Purposes • Workplace writing can have one or more of these basic purposes: • To inform. • To request or to persuade. • To build goodwill.

  10. Good Business Writing • Is clear. • Is complete. • Is correct. • Builds goodwill. • Saves the reader’s time.

  11. PAIBOC PWhat are yourpurposesin writing? AWho is (are) youraudiences? IWhat informationmust your message include?

  12. PAIBOC BWhat reasons or readerbenefitscan you use to support your position? OWhatobjectionscan you expect your reader(s) to have? CHow will thecontextaffect reader response?

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