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Achieving Success Through Effective Business Communication. Improved Stakeholder Response. Quicker Problem Solving. Stronger Decision Making. Enhanced Professional Image. Effective Communication. Increased Productivity. Clearer Promotional Materials. Stronger Business
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Achieving Success Through Effective Business Communication Business Communication Today
Improved Stakeholder Response Quicker Problem Solving Stronger Decision Making Enhanced Professional Image Effective Communication Increased Productivity Clearer Promotional Materials Stronger Business Relationships Steadier Work Flow Business Communication Today
Characteristics of Effective Messages Practicality Factual Basis Clarity and Conciseness Precision Persuasion Recommendations Business Communication Today
Structure Intent Less Structured Harder to Classify More Spontaneous Less Control Nonverbal Nonverbal More Structured Easier to Study Conscious Purpose More Control Verbal Verbal Basic Communication Business Communication Today
Writing 9% Speaking 30% Listening 45% Reading 16% Usage of Business Communication Channels Sending Receiving Business Communication Today
Advances in Technology Globalization Workforce Diversity Team-Based Organizations Communication Challenges in Today’s Workplace Business Communication Today
Internal Communication Official Structure The Grapevine Formal Chain of Command Informal Networking Up, Down, Across Formal Power Lines Unofficial Lines of Power Business Communication Today
External Communication Formal Contacts Informal Contacts Marketing Employees Public Relations Managers Business Communication Today
The Communication Process Phase 1: Sender Has an Idea Channel And Medium Six-Phase Process Phase 6: Receiver Sends Feedback Phase 2: Sender Encodes Idea Phase 5: Receiver Decodes Message Phase 3: Sender Transmits Message Phase 4: Receiver Gets Message Situation Business Communication Today
Communication Barriers • Perception and language • Restrictive environments • Distractions • Deceptive tactics • Information overload Business Communication Today
Audience-Centered Approach Open Communication Ethical Communication Efficient Messages Overcoming Barriers Business Communication Today
Biases Audience-Centered Approach Education Age Status Style Business Communication Today
Communication Climate Overall Structure Corporate Culture Level of Feedback Flat High More Open Tall Low Less Open Business Communication Today
Recognize Ethical Choices Ethical Communication Business Principles Make Ethical Choices Motivate Ethical Choices Business Communication Today
Efficient Messages Concise Business Communication Send Fewer Messages Minimize Distractions Develop Communication Skills Business Communication Today