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Year-Long Marketing Strategy for Salon Success

Map out your salon's marketing activities for the year, including holidays, special events, and client-focused campaigns. Utilize seasonal promotions and implement various strategies to attract and retain customers. Stay ahead by planning for key dates and leveraging creative ideas to boost your salon business.

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Year-Long Marketing Strategy for Salon Success

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  1. 1 | Page www.kitomba.com V0512 1 | Page www.kitomba.com V0512 1 | Page www.kitomba.com V0512 MARKETING TOOL: Map out your marketing over the year Valentines Day Autumn Summer Measure your success Mothers Day Plan your year Fathers Day Oct Mar August Sept Jan Feb April Nov June July May Dec Business Awardsregistrations close Christmas and New Year Easter School balls End of holidays Winter blues • Other ideas: • Make over your mum/ a mum you know • Introduce a friend deal • Reciprocal marketing with local businesses • Facebook ‘LIKES’ campaign • New year, new look approach • Mothers/Fathers Day vouchers • Booking campaigns - book early for Christmas - rebook New Year • Client focus: • New clients • Kitomba loyalty points • Follow up lapsed clients • Client surveys • Update client details • Monthly newsletters • Service follow up • Customer special events: • Birthdays • Weddings • Client anniversaries • Clients return from holiday • Salon news: • Product launch • New salon location or look • New staff, staff leaving • Your business birthday 1 | Page b www.kitomba.com V0512

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