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UAHuntsville Total Student Experience Strategic Plan

MISSON. Through collaborative efforts between Enrollment and Admissions Services, Academic Affairs and Student Affairs, to critically examine, optimize and create effective programs, policies, processes and procedures. To streamline resources that contribute to and positively enhance the UAHuntsvill

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UAHuntsville Total Student Experience Strategic Plan

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    1. UAHuntsville Total Student Experience Strategic Plan

    2. MISSON Through collaborative efforts between Enrollment and Admissions Services, Academic Affairs and Student Affairs, to critically examine, optimize and create effective programs, policies, processes and procedures. To streamline resources that contribute to and positively enhance the UAHuntsville student�s total university experience from initial contact through successful matriculation to employment and sustained Alumni Relations.

    3. VISION Our vision is to have processes that are as seamless as possible. To examine and continue to improve communication and collaborative support efforts across multiple interrelated offices, divisions, departments and colleges that contribute to the successful recruitment, retention, academic and personal development of students as they transition to employment and become world citizens.

    4. STRATEGIC GOALS Critical evaluation of existing practices and their effectiveness in support of the general university mission. Creation of a comprehensive collaborative model that would streamline processes, services and functions. Establish university Focus Groups composed of administration, faculty, staff and students who will critically assess current and proposed practices. Address and eliminate duplication of services and resources. Research, adopt and implement Best Practices.

    5. Goal 1 Critical Evaluation of Current Practices Current administrative and student support areas are critically examined for operational efficiency and delivery of services: Initial Student Contact (Enrollment Services) Academic Affairs (Provost, Deans, Professors and the Registrar). Student Life (Dean of Students) Residential Housing (Assoc. V.P. Fin. Admin.) Graduation (Provost, Registrar and Deans) Co-op (Advancement and ARC) Alumni Affairs (Advancement) Post-Graduate Studies (Provost & Graduate Dean). Employment (Advancement)

    6. Critical Evaluation Each committee member is assigned a specific area to investigate to determine the purpose of the office, its specific function and services, main contact information and person, annual assessments conducted and results. Subsequent contact was made to determine which functions were working or being conducted sufficiently and which functions were problematic. Each reported area is examined with specific focus on problem areas and intervention strategies.

    8. Sample Name of University Department Assigned: Enrollment Services Brief Statement of Department�s Function and Purpose: To recruit and enroll students at UAHuntsville. Main Contact Person: Rick Barth Title: Assistant V.P. Enrollment Services Campus Bldg. #: UC 124M Phone #: 6857 Email: Rick.Barth@uah.edu List Main functions of that Office/Department: 1) Develop Applicant Pool (Purchase PSAT Names, visit schools and college fairs, target high school guidance staff, search directories, e-recruitment and publications). 2). Convert applicant pool (Direct mail, on-campus events, community involvement, receptions, referrals, website, tele-counseling, personalized snail mail, and articulation agreements). 3). Transfer Recruiting (Develop relationships with community colleges, have reps teach classes at CC, transfer visitation days). 4). Encourage faculty participation in recruitment (contact with admitted students, faculty phone-a-thons, campus visit days, regional fairs). List any annual assessments that are conducted : Assessment is completely number-driven. Weekly reports let them know where they stand for current year as well as how the current year compares to last year. Goal is 10,000 students.

    9. Goal 3 University Focus Groups Theoretical and functional application and delivery of services must be continually evaluated, assessed and revised for continuity and quality of services. Focus Groups, composed of students, faculty, staff and administrators, will be conducted to determine actual awareness, utilization and perceived value and quality of programs: - Incoming Freshmen and Transfer Students - Staff - International Students - Administration - At Risk Students - Actively Engaged - Graduating Seniors Students - Alumni - Less Engaged Students - Faculty( two groups) (Dr.s Berkowitz and Wren will coordinate and assess the groups)

    10. Goal 4 Address Duplication of Services Combining Services and collocating like functions will better serve students, streamline processes, conserve resources and maximize utilization of university personnel. All areas enumerated in goal one will be assessed for: Informational content via web, printed material and departmental personnel. Ease of location and access of services. Efficient management and delivery of services. Combining resources. Example: combining the tutoring services of two departments and locating those services in one central location--The ARC (Academic Resource Center).

    11. Goal 5 Best Practices Current documents referenced and utilized: Winning Service Strategies for Colleges and Universities: How to Optimize Recruitment, Retention, and Operational Efficiency by Providing Easy, Immediate Access to Institutional Information. (2004 RightNow Technologies, Inc.) The Art of Student Retention: A Handbook for Practitioners and Administrators (Educational Policy Institute) Strauss and Howe Generational Works

    12. SUMMARY The strategic combination of best practices after a thorough assessment of current processes can result in better service to and retention of students, an increase in the quality and quantity of resources and hopefully a more engaged and satisfied student. The institution must continually work just as hard to keep an enrolled student as it did to recruit him or her. This task is the responsibility of each person at the institution�no matter the department.

    13. Student Experience Strategic Planning Committee Members Delois Smith, Chair Diana Bell Vice President Director Diversity & Student Support Services Academic Resource Center Lew Radonovich, Co-Chair Jerry Mebane Chief of Staff Director Honors Program Vistasp Karbhari David Berkowitz Executive Vice President and Provost Associate Professor Marketing John Severn Rhonda Gaede Associate Provost President, Faculty Senate Associate Professor, ECE Rick Barth Andrew Hazen Associate Vice President Student Government Association Enrollment Services and Admissions Brent Wren Toni Morgan Consulting Professor Committee Recorder

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