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Top Social Media Platforms for Professionals Presented by Jason A. Hicks

Top Social Media Platforms for Professionals Presented by Jason A. Hicks. Social Media Can Help You:. Network Conduct a job search Keep tabs on the industry. Networking. Make contacts to assist you in current role Develop an “ address book ” of resources

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Top Social Media Platforms for Professionals Presented by Jason A. Hicks

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  1. Top Social Media Platforms for ProfessionalsPresented by Jason A. Hicks

  2. Social Media Can Help You: • Network • Conduct a job search • Keep tabs on the industry

  3. Networking • Make contacts to assist you in current role • Develop an “address book” of resources • Find a mentor or find leadership opportunities • Make contacts conducive to a job search

  4. Conducting a Job Search • Potential employers review your social media profiles • Some recruit directly through social media • Get up-to-the-minute job posts • View company profiles and learn about previous and current employees

  5. Keeping Tabs on the Industry • Social media outlets are always active • Reputable sources have a social media presence • Be informed of what audiences are saying • Develop a dialogue and possibly steer the conversation

  6. What Platforms Should I Use?

  7. LinkedIn • Geared primarily toward networking • Easily the most professional social network • Makes it easy to see how people are connected • Includes Groups for discussions and sharing • Most popular of ACHE accounts

  8. Facebook • Generally seen as being a network for family and friends • Companies and organizations often have a Facebook presence • Users can follow (“like”) multiple news sources at once • Facebook apps perform a variety of functions

  9. Twitter • 140-character limit makes it very casual and immediate • More conversational than some networks • You can follow anyone, and they can follow you • Uses special etiquette (hashtags, @ replies, etc.) that can be intimidating to newcomers

  10. What Else Is There? Google Plus • “Social glue” for rest of Google • Offers Hangouts—interactive video meetings YouTube • Video channels with comments Pinterest • Virtual bookmarking—users “pin” pictures to a digital dashboard arranged by theme Instagram • Photo-sharing and social networking service • Sort of the photo equivalent to Twitter

  11. What Else Is There? Reddit • Users submit content, others vote it up or down • “Ask Me Anything” sessions Tumblr • Microblogging site designed for easy use and the sharing of media Foursquare • “Check in” at locations via smartphone Flickr • An online site for storing, sharing and commenting on photos Vine • App for six-second, looping videos

  12. Social Media Tools TweetDeck • Basic account is free • Update Facebook, Twitter, and LinkedInwith one account bit.ly • URL-shortening service • Provides analytics for links you share • Add “+” at the end of any bit.ly URL to see how many times it’s been clicked and by whom

  13. Social Media Tools Google Alerts • Set up daily or weekly searches for terms or keywords to be sent directly to your inbox SlideShare • Upload and share presentations, complete with audio PostBeyond • Allows staff to share an organization’s content in a consistent and approved way

  14. Q&A ?

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